Lifestyle Research Center at emlyon business school brings together excellence and researchers passionate for advancing lifestyle-related research and knowledge. In short, we embrace broader and critical perspective on how lifestyles and markets work.
The main focus of our research is to examine the ongoing “ruptures” and changes in lifestyle phenomena that impact market formation and evolution as well as branding.
Apply to Videography Workshop / 19-21 June 2024
Are you a Phd student or researcher and curious about working with video in research but not sure how or where to start? Join us for a workshop in the craft of videography at emlyon business school in Lyon, France, 19-21 June 2024. The workshop is led by Joonas Rokka,...
Perfume consumption
This blog post is based on a thesis completed in 2022 by PGE students - Capucine Appercé, Clémence Ritter-Mersch and Mathilde Chambon - under the supervision of their professor Anissa Pomiès. Over 5,000 years old, associated with life and death, with the...
Les produits durables prioritaires en milieu carcéral
This blog article is written by Anissa Pomiès, Brigitte Auriacombe and Karine Raïes, Lifestyle Research Center, emlyon business school and Saïda Boukriba, Research Assistant.English version below. Trois chercheuses de emlyon business school et membres du...
AlpTextyles Project
emlyon business school, through the Lifestyle Research Center, is project partner of AlpTextyles, an Interreg Alpine Space project co-financed by the European Regional Development Fund and the Swiss Confederation which has the goal of developing...
Sustainability Research Day II – April 27, 2023
We are delighted to announce that the “Sustainability Research Day II” is taking place next 27 April at Musée Gadagne – Lyon (from 9:30 to 17:30).This research day aims to bring together scholars to initiate a critical and multidisciplinary debate on the...
Lifestyle Seminars 2022/23
DATE PRESENTER SEMINAR 21 SEPTEMBER 2022 12H30-14H00 ROOM: A 1106 MASSIMO AIROLDI Machine Habitus: Toward a Sociology of Algorithm 13 DECEMBER 2022 12h30-13h45 ROOM: A 421 HANDAN VICDAN (emlyon business school) Handn Vicdan's post-sabbatical Research Talk (INTERNAL)...
Short history of marketing at emlyon
In the context of 150-year celebration of emlyon, Lifestyle research center wanted to sketch a short historical background of the key events, people, and influences that helped shape the evolution and activities of the marketing department at our school. With this in mind, we were fortunate to have the chance to interview some of the past marketing department leaders – including, Philippe Albert, Robert Salle, and Gilles Marion. The resulting text was published in the 150-year anniversary book and made available in shortened form below.
Gamification Strategies in the Luxury Industry
"Screenshot taken by the author from https://videogame.balenciaga.com/en/ on 11 April 2022, published under fair use". More and more popular among luxury companies for marketing purposes, current gamification strategies have yet to reach their full potential....
Branding Research Day – 05/05/2022
We are thrilled to announce Branding Research Day on May 5th, 2022, at the Musée Gadagne located in the center of Lyon’s magical old town. Hosted by emlyon business school’s Lifestyle Research Center, this daylong, face-to-face event aims to bring together academic...
Lifestyle seminars 2022
2022DATEPRESENTERSEMINAR 16 MARCH 202214h00-15h30ROOM: A 346 YASMINE EL-ALAMI(AIX-MARSEILLE UNI.)RESEARCH PRESENTATION(INTERNAL)22 MARCH 202215h00-17h00ROOM: A 432 JULIEN CAYLA(NANYANG BS)DIEGO RINALLO(emlyon)RESEARCH PRESENTATION (INTERNAL)4 APRIL...
Research Day on Emotions – 26.11.2021
We are thrilled to announce Research Day on Emotions on 26 November, 2021 (12:30-16:30 PM CET / Paris Time) via Zoom, hosted by emlyon Business School. This seminar examines contemporary perspectives on the study and role of emotions in lifestyles and consumer...
Lifestyle seminars fall 2021
2021DATEPRESENTERSEMINAR 21 OCTOBER 202115h00-16h30ROOM: A 345 JAAKKO ASPARA(NEOMA BS)More...RESEARCH PRESENTATION(INTERNAL)8 NOVEMBER 202114h00-15h30ROOM: B 1073 JOHANNA GOLLNHOFER(UNI. ST. GALLEN, SWITZERLAND)More...RESEARCH PRESENTATION (INTERNAL)26 NOVEMBER...
Taste Research Day II – 27.05.2021
In 2018, the lifestyle research center organized a seminar on taste. Following this event, Consumption, Markets & Culture published a special issue on taste edited by Anissa Pomiès (emlyon business schjool), Zeynep Arsel (Concordia University), and Jonathan Bean...
AI and Consumer Experience – 08.04.2021
Markus Giesler (York University, Schulich School of Business) - April 8, 16:00 - 17:30 (Paris Time). Lifestyle Research Center is excited to welcome Dr. Markus Giesler (Schulich School of Business, York University) to give an invited talk. As the Editor of Journal of...
Menstruation: why are (some) men disgusted?
This blog post is based on a research project done by PGE students for RECAPSS course. It was written by Salomé de Bryas, Jacques de Certaines, Priscille Desjonquères, Alexandre Mikulaniec et Camille Forquin. It was copyedited by Maira Magalhaes Lopes (postdoctoral...
Living 2020, Talking Covid-19
A lot of the conversations about the year 2020 cover one theme: Covid-19. Living through 2020 and talking about 2020 have mostly been about understanding the impact of the covid pandemic in our lives, which was unfolded in the most diverse ways. The pandemic has...
ACR 2020 Paris / Film festival lineup
World's premier venue for consumer research, ACR conference, will kick off virtually in Paris 1-4 October, 2020. One of the most vivid, visually rich and exciting conference tracks is the Film Festival, co-chaired by Ekant Veer and Joonas Rokka. This year’s ACR Film...
PART IV: Videography: Select Review of Innovative Films
(Image: Jones et al. 2018, Mapping the Extended Frontiers of Escapism videography) In the PART III of videography short film introductions, we discussed the power of film. Next we want to illuminate some concrete and innovative filmic examples and discuss their select...
Qui sont ceux qui ont vécu le (premier) confinement comme une période épanouissante ?
This article is reposted from The Conversation France (28.7.2020). Le coronavirus continue de faire des ravages dans le monde. Les répercussions du niveau extrême de stress et d’anxiété qu’il engendre peuvent avoir des conséquences graves sur la santé physique et sur...
PART III: The Power of Video in Research
Through our entire beings, we live and breathe the age of video. As Norman Denzin (2005) already put it some time ago, “the dominant cultural form of the twentieth century is, and has been cinema and now video”. What we interpret through calm consideration and our...
PART II: Videography: History and future perspectives
Videographic research is as old as film. If we consider a succinct historical perspective, cinema was in the first instance silent, where the image was exclusively based on visuality and movement. In hindsight, we can acknowledge the evocative power of video already...
Brands re-thinking ethnic and cultural stereotypes
This essay is adapted from one published in Helsingin Sanomat (in Finnish) 4.7.2020. Black Lives Matter movement has pushed many consumer brands to re-think their values and relationship especially with ethnic and cultural stereotypes. In recent weeks, radical brand...
PART I: What is videographic research?
Lifestyle research center will be featuring a series of short films this summer that guide anyone interested to consider perspectives into a novel methodology called “videographic research”. While academics and companies alike dominantly use textual (e.g. interviews)...
New Study: Covid-19 Lockdown Lifestyle Impacts (France & UK)
We're glad to share news that Lifestyle Research Center has completed a large-scale international study about how Covid-19 lockdown has impacted lifestyles and wellbeing. The survey examines changes in different lifestyle consumption patterns, including purchasing,...
Recommended: Podcast series on the impacts of COVID-19 on lifestyle
Now in its 12th episode, Quarantined Market Podcast series, brings to our attention key notions that can help understand the current conditions we are living in — including risk, social distancing, bureaucracy, dystopia, psychosis, preppers, virus & bacteria, among others.
The risks of algorithmic (il)literacy on healthcare platforms
Author: Handan Vicdan The Conversation - 18.02.2020 The use of wearable technologies, mobile health applications and online health platforms is on the rise, allowing us to track and share our health data, and engage in online discussion forums to ask about...
Taste Research Day
[EDIT 1.4.2020 : TASTE RESEARCH DAY II PLANNED FOR JUNE 12, 2020, IS POSTPONED DUE TO COVID OUTBREAK. IT WILL BE RE-SCHEDULED AND HELD IN 2021.] In 2018, the Lifestyle Research Center organized a “Taste Research Day” for the first time. Given the success of the event,...
ACR Paris film track – Call for films
The Association for Consumer Research Conference (ACR), world's premier venue for consumer research will take place in Paris, France, October 1-4 2020. Lifestyle research center at emlyon is strongly present in organizing the conference, by co-hosting the ACR Film...
Internal Presentation 2019 – 2020
IP are privileged moments to present our research works whatever their maturity level. It's an “Internal meeting” in a friendly atmosphere. Presentations should not exceed 20 minutes so as to keep plenty of time for discussion. Date ...
Regard neuf sur la motivation
De Christine LAI Quels sont les leviers susceptibles d'influencer la motivation d'un commercial ? La recherche en management s'est très tôt emparée de ce sujet dont les enjeux financiers sont phénoménaux. Aux Etats-Unis, les entreprises investissent tous les ans plus...
Pourquoi enseigner l’ethnographie aux managers (à l’ère du Big Data) ?
Par Joonas ROKKA et Lionel SITZ Dans les cercles de gestion et au-delà, les entreprises s'empressent d'intégrer, d'adapter et d'exploiter le Big Data dans leurs organisations. Suivant l'exemple d'Amazon, Netflix, Spotify, Zappos et Walmart, les entreprises...
A sociological short story on algorithmic life
By Massimo Airoldi STEALTH LOVE Massimo Airoldi holds a PhD in Sociology and Methodology from the University of Milan (NASP) and is currently Assistant Professor at EM Lyon. His research interests include critical data studies, AI and algorithms, digital research...
Lifestyle talk video: Prof Ted Schatzki
Lifestyle Research Center is excited to share the invited guest talk video by Theodore Schatzki, Professor of Geography, and of Philosophy and Sociology at University of Kentucky, USA, a leading thinker and theorist of the social and practices. The talk features insights from his most recent book Social change in a material world extending his research on Practice Theory and offering a new, practice theoretical account of social change and its explanation.
The Chocolate Conservatory
The Lifestyle Research Center is proud to announce the participation of Anissa Pomiès as a guest speaker to the following event: The Chocolate Conservatory The Responsibility of Taste October 28-29, 2019 - Paris, France This event is co-organized by Harvard...
Michel Desbordes presentation on Thursday 19th September 2019
Michel Desbordes Université Paris-Saclay Sport University of Sport (Shanghai, China) University of Ottawa (Canada). emlyon business school Books: International Sport Marketing and The Global Sport Economy Articles : 2017...
ICR 2019 reflections
At the beginning of May, emlyon’s Lifestyle Research Centre hosted the 10th Interpretive Consumer Research (ICR) workshop. The workshop, which began in 1999, brings together around 100, mainly European, academics to discuss their own research activities in the field...
Theodore Schatzki presentation on 10th September 2019
Lifestyle Research Center proudly presents Theodore Schatzki, Professor of Geography, and of Philosophy and Sociology at University of Kentucky, USA, a leading thinker and theorist of the social and practices. His most recent book Social change in a material world...
ICR 2019 emlyon program
Lifestyle Research Centre at emlyon business school co-organises the 10th WORKSHOP ON INTERPRETIVE CONSUMER RESEARCH (ICR) by EIASM, in Lyon, May 9-10, 2019. Find here the program…
Internal Presentations 2018/19
IP are privileged moments to present our research works whatever their maturity level. It's an “Internal meeting” in a friendly atmosphere. Presentations should not exceed 20 minutes so as to keep plenty of time for discussion. Date ...
emlyon to host ICR 2019 (9-10 May)
We’re thrilled to announce that Lifestyle Research Centre at emlyon business school will be co-organizing the 10th workshop in Interpretive Consumer Research (ICR) in Lyon on May 9- 10, 2019. The biennial EIASM Interpretive Consumer Research Workshop is a leading...
Sustainability Research Day – October 26, 2018
Mark your calendars for an exciting Sustainability Research Day organized by emlyon Lifestyle Research Center: October 26, 2018 (9:00 AM – 5:00 PM), Musée Gadagne (Petit Théâtre), Lyon 5°. The objective of this research day is to bring together scholars from...
"Screening Marketing" videography special issue is out
Lifestyle Research Center has been involved in a ground-breaking initiative to re-consider and envision novel video-based research approaches in a videography special issue published by the Journal of Marketing Marketing. The special issue "Screening Marketing:...
Does the future of research lie in weaving?
Anissa Pomiès, emlyon business school This article was originally published in French. The original version is available on The Conversation website. [button link="https://theconversation.com/le-tissage-est-il-lavenir-de-la-recherche-96772" type="big"...
Call for paper: Consumption, Markets & Culture Special issue on Taste
A few weeks after the Taste Research Day organized by the Lifestyle Research Center, we are excited to announce that the adventure continues through another form: the academic journal Consumption, Markets & Culture will launch a special issue on Taste....
Interview by Survey Magazine: Customer Data Collection at the Point-of-Sale
This text is adapted from interview originally published in French by Survey Magazine, find the link to original article HERE. Customer Data Collection at the Point-of-Sale: Where Are We Right Now? (Survey Magazine): What are the current tools to gather data about...
Taste Research Day: The Modern Weavers
emlyon business school Lifestyle Research Center organized the Taste Research Day on April 25th. The goal of the event was not only to enhance our understanding of taste, but also to establish three bridges. The first bridge connected separate academic fields...
Cambridge Analytica’s ‘secret’ psychographic tool is a ghost from the past
[This article is reposted from The Conversation (originally published 3 April 2018), under the creative commons licence.] The ongoing Facebook and Cambridge Analytica scandal has revealed just how vulnerable our social-media data are to exploitation. Marketers,...
New publication: How Restaurant Day became the world’s largest food carnival
From its origins in 2011, the world’s largest food carnival, Restaurant Day, has spread to more than 70 countries. Restaurant Day is a consumer movement that aimed to provoke market change. Researchers from Emlyon business school, Lifestyle Research Centre, and Aalto...
Research Day on Taste: 25 April 2018
emlyon business school Lifestyle Research Centre organizes a Research Day dedicated to Taste on April 25, 2018 (8h45 AM – 5PM), in Lyon, at Musée Gadagne (room “Petit Théâtre”). This research day is envisioned as an inclusive event gathering International and...
Algorithms, digital platforms and power
Our postdoctoral researcher Massimo Airoldi has recently published a short article on the website of Fondazione Giangiacomo Feltrinelli, an important cultural institution based in Milan. The article, written in Italian, discusses the “dark side” of online algorithms –...