Lifestyle Research Center at emlyon business school brings together excellence and researchers passionate for advancing lifestyle-related research and knowledge.

Lifestyle Research Center at emlyon business school brings together excellence and researchers passionate for advancing lifestyle-related research and knowledge. In short, we embrace broader and critical perspective on how lifestyles and markets work.

The main focus of our research is to examine the ongoing “ruptures” and changes in lifestyle phenomena that impact market formation and evolution as well as branding.

Apply to Videography Workshop / 19-21 June 2024

Apply to Videography Workshop / 19-21 June 2024

Are you a Phd student or researcher and curious about working with video in research but not sure how or where to start? Join us for a workshop in the craft of videography at emlyon business school in Lyon, France, 19-21 June 2024. The workshop is led by Joonas Rokka,...

Perfume consumption

Perfume consumption

This blog post is based on a thesis completed in 2022 by PGE students - Capucine Appercé, Clémence Ritter-Mersch and Mathilde Chambon - under the supervision of their professor Anissa Pomiès. Over 5,000 years old, associated with life and death, with the...

AlpTextyles Project

AlpTextyles Project

emlyon business school, through the Lifestyle Research Center, is project partner of AlpTextyles, an Interreg Alpine Space project co-financed by the European Regional Development Fund and the Swiss Confederation which has the goal of developing...

Sustainability Research Day II – April 27, 2023

Sustainability Research Day II – April 27, 2023

We are delighted to announce that the “Sustainability Research Day II” is taking place next 27 April at Musée Gadagne – Lyon (from 9:30 to 17:30).This research day aims to bring together scholars to initiate a critical and multidisciplinary debate on the...

Lifestyle Seminars 2022/23

Lifestyle Seminars 2022/23

DATE PRESENTER SEMINAR 21 SEPTEMBER 2022 12H30-14H00 ROOM: A 1106 MASSIMO AIROLDI Machine Habitus: Toward a Sociology of Algorithm 13 DECEMBER 2022 12h30-13h45 ROOM: A 421 HANDAN VICDAN (emlyon business school) Handn Vicdan's post-sabbatical Research Talk (INTERNAL)...

Short history of marketing at emlyon

Short history of marketing at emlyon

In the context of 150-year celebration of emlyon, Lifestyle research center wanted to sketch a short historical background of the key events, people, and influences that helped shape the evolution and activities of the marketing department at our school. With this in mind, we were fortunate to have the chance to interview some of the past marketing department leaders – including, Philippe Albert, Robert Salle, and Gilles Marion. The resulting text was published in the 150-year anniversary book and made available in shortened form below.

Branding Research Day – 05/05/2022

Branding Research Day – 05/05/2022

We are thrilled to announce Branding Research Day on May 5th, 2022, at the Musée Gadagne located in the center of Lyon’s magical old town. Hosted by emlyon business school’s Lifestyle Research Center, this daylong, face-to-face event aims to bring together academic...

Lifestyle seminars 2022

Lifestyle seminars 2022

2022DATEPRESENTERSEMINAR 16 MARCH 202214h00-15h30ROOM: A 346 YASMINE EL-ALAMI(AIX-MARSEILLE UNI.)RESEARCH PRESENTATION(INTERNAL)22 MARCH 202215h00-17h00ROOM: A 432 JULIEN CAYLA(NANYANG BS)DIEGO RINALLO(emlyon)RESEARCH PRESENTATION (INTERNAL)4 APRIL...

Research Day on Emotions – 26.11.2021

Research Day on Emotions – 26.11.2021

We are thrilled to announce Research Day on Emotions on 26 November, 2021 (12:30-16:30 PM CET / Paris Time) via Zoom, hosted by emlyon Business School. This seminar examines contemporary perspectives on the study and role of emotions in lifestyles and consumer...

Lifestyle seminars fall 2021

Lifestyle seminars fall 2021

2021DATEPRESENTERSEMINAR 21 OCTOBER 202115h00-16h30ROOM: A 345 JAAKKO ASPARA(NEOMA BS)More...RESEARCH PRESENTATION(INTERNAL)8 NOVEMBER 202114h00-15h30ROOM: B 1073 JOHANNA GOLLNHOFER(UNI. ST. GALLEN, SWITZERLAND)More...RESEARCH PRESENTATION (INTERNAL)26 NOVEMBER...

Taste Research Day II – 27.05.2021

Taste Research Day II – 27.05.2021

In 2018, the lifestyle research center organized a seminar on taste. Following this event, Consumption, Markets & Culture published a special issue on taste edited by Anissa Pomiès (emlyon business schjool), Zeynep Arsel (Concordia University), and Jonathan Bean...

AI and Consumer Experience – 08.04.2021

AI and Consumer Experience – 08.04.2021

Markus Giesler (York University, Schulich School of Business) - April 8, 16:00 - 17:30 (Paris Time). Lifestyle Research Center is excited to welcome Dr. Markus Giesler (Schulich School of Business, York University) to give an invited talk. As the Editor of Journal of...

Menstruation: why are (some) men disgusted?

Menstruation: why are (some) men disgusted?

This blog post is based on a research project done by PGE students for RECAPSS course. It was written by Salomé de Bryas, Jacques de Certaines, Priscille Desjonquères, Alexandre Mikulaniec et Camille Forquin. It was copyedited by Maira Magalhaes Lopes (postdoctoral...

Living 2020, Talking Covid-19

Living 2020, Talking Covid-19

A lot of the conversations about the year 2020 cover one theme: Covid-19. Living through 2020 and talking about 2020 have mostly been about understanding the impact of the covid pandemic in our lives, which was unfolded in the most diverse ways. The pandemic has...

ACR 2020 Paris / Film festival lineup

ACR 2020 Paris / Film festival lineup

World's premier venue for consumer research, ACR conference, will kick off virtually in Paris 1-4 October, 2020. One of the most vivid, visually rich and exciting conference tracks is the Film Festival, co-chaired by Ekant Veer and Joonas Rokka. This year’s ACR Film...

PART IV: Videography: Select Review of Innovative Films

PART IV: Videography: Select Review of Innovative Films

(Image: Jones et al. 2018, Mapping the Extended Frontiers of Escapism videography) In the PART III of videography short film introductions, we discussed the power of film. Next we want to illuminate some concrete and innovative filmic examples and discuss their select...

PART III: The Power of Video in Research

PART III: The Power of Video in Research

Through our entire beings, we live and breathe the age of video. As Norman Denzin (2005) already put it some time ago, “the dominant cultural form of the twentieth century is, and has been cinema and now video”. What we interpret through calm consideration and our...

PART II: Videography: History and future perspectives

PART II: Videography: History and future perspectives

Videographic research is as old as film. If we consider a succinct historical perspective, cinema was in the first instance silent, where the image was exclusively based on visuality and movement. In hindsight, we can acknowledge the evocative power of video already...

Brands re-thinking ethnic and cultural stereotypes

Brands re-thinking ethnic and cultural stereotypes

This essay is adapted from one published in Helsingin Sanomat (in Finnish) 4.7.2020. Black Lives Matter movement has pushed many consumer brands to re-think their values ​​and relationship especially with ethnic and cultural stereotypes. In recent weeks, radical brand...

PART I: What is videographic research?

PART I: What is videographic research?

Lifestyle research center will be featuring a series of short films this summer that guide anyone interested to consider perspectives into a novel methodology called “videographic research”. While academics and companies alike dominantly use textual (e.g. interviews)...

Taste Research Day

Taste Research Day

[EDIT 1.4.2020 : TASTE RESEARCH DAY II PLANNED FOR JUNE 12, 2020, IS POSTPONED DUE TO COVID OUTBREAK. IT WILL BE RE-SCHEDULED AND HELD IN 2021.] In 2018, the Lifestyle Research Center organized a “Taste Research Day” for the first time. Given the success of the event,...

ACR Paris film track – Call for films

ACR Paris film track – Call for films

The Association for Consumer Research Conference (ACR), world's premier venue for consumer research will take place in Paris, France, October 1-4 2020. Lifestyle research center at emlyon is strongly present in organizing the conference, by co-hosting the ACR Film...

Internal Presentation 2019 – 2020

Internal Presentation 2019 – 2020

IP are privileged moments to present our research works  whatever their maturity level. It's an “Internal meeting” in a friendly atmosphere. Presentations should not exceed 20 minutes so as to keep plenty of time for discussion.     Date                     ...

Regard neuf sur la motivation

Regard neuf sur la motivation

De Christine LAI Quels sont les leviers susceptibles d'influencer la motivation d'un commercial ? La recherche en management s'est très tôt emparée de ce sujet dont les enjeux financiers sont phénoménaux. Aux Etats-Unis, les entreprises investissent tous les ans plus...

A sociological short story on algorithmic life

A sociological short story on algorithmic life

By Massimo Airoldi STEALTH LOVE Massimo Airoldi holds a PhD in Sociology and Methodology from the University of Milan (NASP) and is currently Assistant Professor at EM Lyon. His research interests include critical data studies, AI and algorithms, digital research...

Lifestyle talk video: Prof Ted Schatzki

Lifestyle talk video: Prof Ted Schatzki

Lifestyle Research Center is excited to share the invited guest talk video by Theodore Schatzki, Professor of Geography, and of Philosophy and Sociology at University of Kentucky, USA, a leading thinker and theorist of the social and practices. The talk features insights from his most recent book Social change in a material world extending his research on Practice Theory and offering a new, practice theoretical account of social change and its explanation.

The Chocolate Conservatory

The Chocolate Conservatory

The Lifestyle Research Center is proud to announce the participation of Anissa Pomiès as a guest speaker to the following event: The Chocolate Conservatory The Responsibility of Taste October 28-29, 2019   -   Paris, France This event is co-organized by Harvard...

ICR 2019 reflections

ICR 2019 reflections

At the beginning of May, emlyon’s Lifestyle Research Centre hosted the 10th Interpretive Consumer Research (ICR) workshop. The workshop, which began in 1999, brings together around 100, mainly European, academics to discuss their own research activities in the field...

ICR 2019 emlyon program

ICR 2019 emlyon program

Lifestyle Research Centre at emlyon business school co-organises the 10th WORKSHOP ON INTERPRETIVE CONSUMER RESEARCH (ICR) by EIASM, in Lyon, May 9-10, 2019. Find here the program…

Internal Presentations 2018/19

Internal Presentations 2018/19

IP are privileged moments to present our research works  whatever their maturity level. It's an “Internal meeting” in a friendly atmosphere. Presentations should not exceed 20 minutes so as to keep plenty of time for discussion. Date                                   ...

emlyon to host ICR 2019 (9-10 May)

emlyon to host ICR 2019 (9-10 May)

We’re thrilled to announce that Lifestyle Research Centre at emlyon business school will be co-organizing the 10th workshop in Interpretive Consumer Research (ICR) in Lyon on May 9- 10, 2019. The biennial EIASM Interpretive Consumer Research Workshop is a leading...

Sustainability Research Day – October 26, 2018

Sustainability Research Day – October 26, 2018

  Mark your calendars for an exciting Sustainability Research Day organized by emlyon Lifestyle Research Center: October 26, 2018 (9:00 AM – 5:00 PM), Musée Gadagne (Petit Théâtre), Lyon 5°.  The objective of this research day is to bring together scholars from...

Does the future of research lie in weaving?

Does the future of research lie in weaving?

  Anissa Pomiès, emlyon business school This article was originally published in French. The original version is available on The Conversation website. [button link="https://theconversation.com/le-tissage-est-il-lavenir-de-la-recherche-96772" type="big"...

Taste Research Day: The Modern Weavers

Taste Research Day: The Modern Weavers

emlyon business school Lifestyle Research Center organized the Taste Research Day on April 25th. The goal of the event was not only to enhance our understanding of taste, but also to establish three bridges. The first bridge connected separate academic fields...

Research Day on Taste: 25 April 2018

Research Day on Taste: 25 April 2018

  emlyon business school Lifestyle Research Centre organizes a Research Day dedicated to Taste on April 25, 2018 (8h45 AM – 5PM), in Lyon, at Musée Gadagne (room “Petit Théâtre”). This research day is envisioned as an inclusive event gathering International and...

Algorithms, digital platforms and power

Algorithms, digital platforms and power

Our postdoctoral researcher Massimo Airoldi has recently published a short article on the website of Fondazione Giangiacomo Feltrinelli, an important cultural institution based in Milan. The article, written in Italian, discusses the “dark side” of online algorithms –...