Gamification Strategies in the Luxury Industry
"Screenshot taken by the author from https://videogame.balenciaga.com/en/ on 11 April 2022, published under fair use". More and more popular among luxury companies for marketing purposes, current gamification strategies have yet to reach their full potential....
Branding Research Day – 05/05/2022
We are thrilled to announce Branding Research Day on May 5th, 2022, at the Musée Gadagne located in the center of Lyon’s magical old town. Hosted by emlyon business school’s Lifestyle Research Center, this daylong, face-to-face event aims to bring together academic...
Lifestyle seminars 2022
2022DATEPRESENTERSEMINAR 16 MARCH 202214h00-15h30ROOM: A 346 YASMINE EL-ALAMI(AIX-MARSEILLE UNI.)RESEARCH PRESENTATION(INTERNAL)22 MARCH 202215h00-17h00ROOM: A 432 JULIEN CAYLA(NANYANG BS)DIEGO RINALLO(emlyon)RESEARCH PRESENTATION (INTERNAL)4 APRIL...
Research Day on Emotions – 26.11.2021
We are thrilled to announce Research Day on Emotions on 26 November, 2021 (12:30-16:30 PM CET / Paris Time) via Zoom, hosted by emlyon Business School. This seminar examines contemporary perspectives on the study and role of emotions in lifestyles and consumer...
Lifestyle seminars fall 2021
2021DATEPRESENTERSEMINAR 21 OCTOBER 202115h00-16h30ROOM: A 345 JAAKKO ASPARA(NEOMA BS)More...RESEARCH PRESENTATION(INTERNAL)8 NOVEMBER 202114h00-15h30ROOM: B 1073 JOHANNA GOLLNHOFER(UNI. ST. GALLEN, SWITZERLAND)More...RESEARCH PRESENTATION (INTERNAL)26 NOVEMBER...
Taste Research Day II – 27.05.2021
In 2018, the lifestyle research center organized a seminar on taste. Following this event, Consumption, Markets & Culture published a special issue on taste edited by Anissa Pomiès (emlyon business schjool), Zeynep Arsel (Concordia University), and Jonathan Bean...
Menstruation: why are (some) men disgusted?
This blog post is based on a research project done by PGE students for RECAPSS course. It was written by Salomé de Bryas, Jacques de Certaines, Priscille Desjonquères, Alexandre Mikulaniec et Camille Forquin. It was copyedited by Maira Magalhaes Lopes (postdoctoral...
ACR 2020 Paris / Film festival lineup
World's premier venue for consumer research, ACR conference, will kick off virtually in Paris 1-4 October, 2020. One of the most vivid, visually rich and exciting conference tracks is the Film Festival, co-chaired by Ekant Veer and Joonas Rokka. This year’s ACR Film...
Brands re-thinking ethnic and cultural stereotypes
This essay is adapted from one published in Helsingin Sanomat (in Finnish) 4.7.2020. Black Lives Matter movement has pushed many consumer brands to re-think their values and relationship especially with ethnic and cultural stereotypes. In recent weeks, radical brand...
New Study: Covid-19 Lockdown Lifestyle Impacts (France & UK)
We're glad to share news that Lifestyle Research Center has completed a large-scale international study about how Covid-19 lockdown has impacted lifestyles and wellbeing. The survey examines changes in different lifestyle consumption patterns, including purchasing,...
Recommended: Podcast series on the impacts of COVID-19 on lifestyle
Now in its 12th episode, Quarantined Market Podcast series, brings to our attention key notions that can help understand the current conditions we are living in — including risk, social distancing, bureaucracy, dystopia, psychosis, preppers, virus & bacteria, among others.
The risks of algorithmic (il)literacy on healthcare platforms
Author: Handan Vicdan The Conversation - 18.02.2020 The use of wearable technologies, mobile health applications and online health platforms is on the rise, allowing us to track and share our health data, and engage in online discussion forums to ask about...
Taste Research Day
[EDIT 1.4.2020 : TASTE RESEARCH DAY II PLANNED FOR JUNE 12, 2020, IS POSTPONED DUE TO COVID OUTBREAK. IT WILL BE RE-SCHEDULED AND HELD IN 2021.] In 2018, the Lifestyle Research Center organized a “Taste Research Day” for the first time. Given the success of the event,...
Regard neuf sur la motivation
De Christine LAI Quels sont les leviers susceptibles d'influencer la motivation d'un commercial ? La recherche en management s'est très tôt emparée de ce sujet dont les enjeux financiers sont phénoménaux. Aux Etats-Unis, les entreprises investissent tous les ans plus...
Pourquoi enseigner l’ethnographie aux managers (à l’ère du Big Data) ?
Par Joonas ROKKA et Lionel SITZ Dans les cercles de gestion et au-delà, les entreprises s'empressent d'intégrer, d'adapter et d'exploiter le Big Data dans leurs organisations. Suivant l'exemple d'Amazon, Netflix, Spotify, Zappos et Walmart, les entreprises...
A sociological short story on algorithmic life
By Massimo Airoldi STEALTH LOVE Massimo Airoldi holds a PhD in Sociology and Methodology from the University of Milan (NASP) and is currently Assistant Professor at EM Lyon. His research interests include critical data studies, AI and algorithms, digital research...
Lifestyle talk video: Prof Ted Schatzki
Lifestyle Research Center is excited to share the invited guest talk video by Theodore Schatzki, Professor of Geography, and of Philosophy and Sociology at University of Kentucky, USA, a leading thinker and theorist of the social and practices. The talk features insights from his most recent book Social change in a material world extending his research on Practice Theory and offering a new, practice theoretical account of social change and its explanation.
The Chocolate Conservatory
The Lifestyle Research Center is proud to announce the participation of Anissa Pomiès as a guest speaker to the following event: The Chocolate Conservatory The Responsibility of Taste October 28-29, 2019 - Paris, France This event is co-organized by Harvard...
ICR 2019 reflections
At the beginning of May, emlyon’s Lifestyle Research Centre hosted the 10th Interpretive Consumer Research (ICR) workshop. The workshop, which began in 1999, brings together around 100, mainly European, academics to discuss their own research activities in the field...
Theodore Schatzki presentation on 10th September 2019
Lifestyle Research Center proudly presents Theodore Schatzki, Professor of Geography, and of Philosophy and Sociology at University of Kentucky, USA, a leading thinker and theorist of the social and practices. His most recent book Social change in a material world...