Brands re-thinking ethnic and cultural stereotypes
This essay is adapted from one published in Helsingin Sanomat (in Finnish) 4.7.2020. Black Lives Matter movement has pushed many consumer brands to re-think their values and relationship especially with ethnic and cultural stereotypes. In recent weeks, radical brand...
New Study: Covid-19 Lockdown Lifestyle Impacts (France & UK)
We're glad to share news that Lifestyle Research Center has completed a large-scale international study about how Covid-19 lockdown has impacted lifestyles and wellbeing. The survey examines changes in different lifestyle consumption patterns, including purchasing,...
Recommended: Podcast series on the impacts of COVID-19 on lifestyle
Now in its 12th episode, Quarantined Market Podcast series, brings to our attention key notions that can help understand the current conditions we are living in — including risk, social distancing, bureaucracy, dystopia, psychosis, preppers, virus & bacteria, among others.
The risks of algorithmic (il)literacy on healthcare platforms
Author: Handan Vicdan The Conversation - 18.02.2020 The use of wearable technologies, mobile health applications and online health platforms is on the rise, allowing us to track and share our health data, and engage in online discussion forums to ask about...
Taste Research Day
[EDIT 1.4.2020 : TASTE RESEARCH DAY II PLANNED FOR JUNE 12, 2020, IS POSTPONED DUE TO COVID OUTBREAK. IT WILL BE RE-SCHEDULED AND HELD IN 2021.] In 2018, the Lifestyle Research Center organized a “Taste Research Day” for the first time. Given the success of the event,...
Regard neuf sur la motivation
De Christine LAI Quels sont les leviers susceptibles d'influencer la motivation d'un commercial ? La recherche en management s'est très tôt emparée de ce sujet dont les enjeux financiers sont phénoménaux. Aux Etats-Unis, les entreprises investissent tous les ans plus...
Pourquoi enseigner l’ethnographie aux managers (à l’ère du Big Data) ?
Par Joonas ROKKA et Lionel SITZ Dans les cercles de gestion et au-delà, les entreprises s'empressent d'intégrer, d'adapter et d'exploiter le Big Data dans leurs organisations. Suivant l'exemple d'Amazon, Netflix, Spotify, Zappos et Walmart, les entreprises...
A sociological short story on algorithmic life
By Massimo Airoldi STEALTH LOVE Massimo Airoldi holds a PhD in Sociology and Methodology from the University of Milan (NASP) and is currently Assistant Professor at EM Lyon. His research interests include critical data studies, AI and algorithms, digital research...
Lifestyle talk video: Prof Ted Schatzki
Lifestyle Research Center is excited to share the invited guest talk video by Theodore Schatzki, Professor of Geography, and of Philosophy and Sociology at University of Kentucky, USA, a leading thinker and theorist of the social and practices. The talk features insights from his most recent book Social change in a material world extending his research on Practice Theory and offering a new, practice theoretical account of social change and its explanation.
The Chocolate Conservatory
The Lifestyle Research Center is proud to announce the participation of Anissa Pomiès as a guest speaker to the following event: The Chocolate Conservatory The Responsibility of Taste October 28-29, 2019 - Paris, France This event is co-organized by Harvard...
ICR 2019 reflections
At the beginning of May, emlyon’s Lifestyle Research Centre hosted the 10th Interpretive Consumer Research (ICR) workshop. The workshop, which began in 1999, brings together around 100, mainly European, academics to discuss their own research activities in the field...
Theodore Schatzki presentation on 10th September 2019
Lifestyle Research Center proudly presents Theodore Schatzki, Professor of Geography, and of Philosophy and Sociology at University of Kentucky, USA, a leading thinker and theorist of the social and practices. His most recent book Social change in a material world...
Research Assistant Position in the Lifestyle Research Centre
Lifestyle Research Centre at emlyon business school is looking to fill a 6 months (+ 6 months) Research Assistant position starting in September 2019. The position is open to CDD or internship contracts. The Lifestyle Research Centre of emlyon business school has...
ICR 2019 emlyon program
Lifestyle Research Centre at emlyon business school co-organises the 10th WORKSHOP ON INTERPRETIVE CONSUMER RESEARCH (ICR) by EIASM, in Lyon, May 9-10, 2019. Find here the program…
"Screening Marketing" videography special issue is out
Lifestyle Research Center has been involved in a ground-breaking initiative to re-consider and envision novel video-based research approaches in a videography special issue published by the Journal of Marketing Marketing. The special issue "Screening Marketing:...
Does the future of research lie in weaving?
Anissa Pomiès, emlyon business school This article was originally published in French. The original version is available on The Conversation website. [button link="https://theconversation.com/le-tissage-est-il-lavenir-de-la-recherche-96772" type="big"...
Call for paper: Consumption, Markets & Culture Special issue on Taste
A few weeks after the Taste Research Day organized by the Lifestyle Research Center, we are excited to announce that the adventure continues through another form: the academic journal Consumption, Markets & Culture will launch a special issue on Taste....
Interview by Survey Magazine: Customer Data Collection at the Point-of-Sale
This text is adapted from interview originally published in French by Survey Magazine, find the link to original article HERE. Customer Data Collection at the Point-of-Sale: Where Are We Right Now? (Survey Magazine): What are the current tools to gather data about...
Taste Research Day: The Modern Weavers
emlyon business school Lifestyle Research Center organized the Taste Research Day on April 25th. The goal of the event was not only to enhance our understanding of taste, but also to establish three bridges. The first bridge connected separate academic fields...
Cambridge Analytica’s ‘secret’ psychographic tool is a ghost from the past
[This article is reposted from The Conversation (originally published 3 April 2018), under the creative commons licence.] The ongoing Facebook and Cambridge Analytica scandal has revealed just how vulnerable our social-media data are to exploitation. Marketers,...