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Lifestyle Research Center in the News!

ACR 2020 Paris / Film festival lineup

ACR 2020 Paris / Film festival lineup

World's premier venue for consumer research, ACR conference, will kick off virtually in Paris 1-4 October, 2020. One of the most vivid, visually rich and exciting conference tracks is the Film Festival, co-chaired by Ekant Veer and Joonas Rokka. This year’s ACR Film...

Brands re-thinking ethnic and cultural stereotypes

Brands re-thinking ethnic and cultural stereotypes

This essay is adapted from one published in Helsingin Sanomat (in Finnish) 4.7.2020. Black Lives Matter movement has pushed many consumer brands to re-think their values ​​and relationship especially with ethnic and cultural stereotypes. In recent weeks, radical brand...

Taste Research Day

Taste Research Day

[EDIT 1.4.2020 : TASTE RESEARCH DAY II PLANNED FOR JUNE 12, 2020, IS POSTPONED DUE TO COVID OUTBREAK. IT WILL BE RE-SCHEDULED AND HELD IN 2021.] In 2018, the Lifestyle Research Center organized a “Taste Research Day” for the first time. Given the success of the event,...

Regard neuf sur la motivation

Regard neuf sur la motivation

De Christine LAI Quels sont les leviers susceptibles d'influencer la motivation d'un commercial ? La recherche en management s'est très tôt emparée de ce sujet dont les enjeux financiers sont phénoménaux. Aux Etats-Unis, les entreprises investissent tous les ans plus...

A sociological short story on algorithmic life

A sociological short story on algorithmic life

By Massimo Airoldi STEALTH LOVE Massimo Airoldi holds a PhD in Sociology and Methodology from the University of Milan (NASP) and is currently Assistant Professor at EM Lyon. His research interests include critical data studies, AI and algorithms, digital research...

Lifestyle talk video: Prof Ted Schatzki

Lifestyle talk video: Prof Ted Schatzki

Lifestyle Research Center is excited to share the invited guest talk video by Theodore Schatzki, Professor of Geography, and of Philosophy and Sociology at University of Kentucky, USA, a leading thinker and theorist of the social and practices. The talk features insights from his most recent book Social change in a material world extending his research on Practice Theory and offering a new, practice theoretical account of social change and its explanation.

The Chocolate Conservatory

The Chocolate Conservatory

The Lifestyle Research Center is proud to announce the participation of Anissa Pomiès as a guest speaker to the following event: The Chocolate Conservatory The Responsibility of Taste October 28-29, 2019   -   Paris, France This event is co-organized by Harvard...

ICR 2019 reflections

ICR 2019 reflections

At the beginning of May, emlyon’s Lifestyle Research Centre hosted the 10th Interpretive Consumer Research (ICR) workshop. The workshop, which began in 1999, brings together around 100, mainly European, academics to discuss their own research activities in the field...

Research Assistant Position in the Lifestyle Research Centre

Research Assistant Position in the Lifestyle Research Centre

Lifestyle Research Centre at emlyon business school is looking to fill a 6 months (+ 6 months) Research Assistant position starting in September 2019. The position is open to CDD or internship contracts. The Lifestyle Research Centre of emlyon business school has...

ICR 2019 emlyon program

ICR 2019 emlyon program

Lifestyle Research Centre at emlyon business school co-organises the 10th WORKSHOP ON INTERPRETIVE CONSUMER RESEARCH (ICR) by EIASM, in Lyon, May 9-10, 2019. Find here the program…

Does the future of research lie in weaving?

Does the future of research lie in weaving?

  Anissa Pomiès, emlyon business school This article was originally published in French. The original version is available on The Conversation website. [button link="https://theconversation.com/le-tissage-est-il-lavenir-de-la-recherche-96772" type="big"...

Taste Research Day: The Modern Weavers

Taste Research Day: The Modern Weavers

emlyon business school Lifestyle Research Center organized the Taste Research Day on April 25th. The goal of the event was not only to enhance our understanding of taste, but also to establish three bridges. The first bridge connected separate academic fields...