- Qui sont ceux qui ont vécu le (premier) confinement comme une période épanouissante ? Sud Ouest, by Joonas Rokka, Karine Raies, Lotta Harju, Maira Lopes, Massimo Airoldi, published 29.7.2020
- Qui sont ceux qui ont vécu le (premier) confinement comme une période épanouissante ? The Conversation, by Joonas Rokka, Karine Raies, Lotta Harju, Maira Lopes, Massimo Airoldi, published 28.7.2020
- Becoming customers: the value of ethnographic research, Ambition Magazine, by Brigitte Auriacombe, Joonas Rokka, published 14.7.2020
- “Quand faut-il laisser un pourboire au restaurant et combien ? », Slate, by Brigitte Auriacombe 9/07/2020
- Brändit ovat helisemässä kulttuuristen stereotypioiden kanssa, Helsingin Sanomat, by Joonas Rokka, Published 4.7.2020.
- The risks of algorithmic (il)literacy on healthcare platforms, The Conversation, by Handan Vicdan, published 18.02.2020
- S’habiller écolo ? Pas sur Vinted. Interview Reporterre, by Anissa Pomies, published 29.01.2020
- “How a Long-Lost Indian Disco Record Won Over Crate Diggers and Cracked the YouTube Algorithm”, Interview for US magazine Pitchfork, by Massimo Airoldi, published 22.1.2020
- Warum Japaner das Weihnachtsfest bei KFC feiern, Stern, by Eugen Epp, published 22.12.2019
- Pourquoi enseigner l’ethnographie aux managers (à l’ère des big data)? Survey Magazine, by Joonas Rokka, Lionel Sitz, published 16.12.2019
- Jaapani veider, kuid ülipopp traditsioon ajab jõulude ajal umbe selle Eestiski armastatud restorani, Postimees, by Dagmar Lamp, published 1.12.2019
- Club Med and Emlyon business school announce partnership, Global Education Times, by Hari Srinivasan, published 22.11.2019
- « Lost in passion », published online on medium.com/makerstories, by Brigitte Auriacombe 12.11.2019
- Pourboire : six Français sur dix assurent en donner régulièrement voire systématiquement. Interview. 20 Minutes, by Brigitte Auriacombe, published 13.07.2019
- Hierarkkinen ja verkostoituva Ranska (in Finnish), Ekonomi, by Mikko Huotari based on interview with Joonas Rokka, 1.2019
-
Stewardship dans les systèmes de distribution : un modèle d’organisation inspirant, Courrier Cadres, by Catherine Pardo, Elsa Dessaigne, published 2019-05-30
- Relation client : les leçons de l’échec du premier hôtel entièrement robotisé, The Conversation, by Lionel Sitz, Anne-Christelle Vogler, published 05.03.2019
- « Fuzzy Sets Qualitative Comparative Analysis Quels apports de la méthode à la recherche en Marketing ? », Tribunes @afm, Association française de Marketing, by Karine Raïes, published 03.2019
- “La partita della privacy si gioca sulla fiducia”, Mark up, by Monica Grosso (co-author S. Castaldo), October 2018
- Marketing digital : Repérer et gérer ses communautés de marque, Courrier Cadres, by Lionel Sitz, published 2018
- Intolerance on social media: #refugeeswelcome and the Paris terrorist, The Conversation, by Massimo Airoldi, published 12.11.2018
- Pourquoi enseigner l’ethnographie aux managers (à l’ère des big data) ? The Conversation, by Joonas Rokka and Lionel Stiz, published 31.10.2018
- Why teach ethnography to managers (in the big data era)? The Conversation, by Joonas Rokka, Lionel Sitz, published 10.10.2018
- La mondialisation racontée par une flute de champagne, Le Point, by Kristell Blanche-Comte, published 4.10.2018
- Le tissage est-il l’avenir de la recherche ?, The Conversation, by Anissa Pomiès, published 23.05.2018
- Collecte de données clients en PDV : où en sommes-nous ? Survey Magazine, by Margherita Pagani, Joonas Rokka, Published 3.5.2018.
- Cambridge Analytica’s ‘secret’ psychographic tool is a ghost from the past, The Conversation (UK), by Joonas Rokka, Massimo Airoldi, Published 2.4.2018.
- Champagne: four founding myths of a global icon, The Wire, by Joonas Rokka, Published 11.1.2018.
- Champagne: four founding myths of a global icon, The Conversation (UK), by Joonas Rokka, Published 8.1.2018.
- “Let’s get phygital. Les clés d’une vraie stratégie omnicanale”, Courrier Cadre, by Monica Grosso, December 2017.
- How KFC made Christmas all about fried chicken – in Japan, South China Morning Post, by Kate Taylor, Published 26.12.2017.
- Selfies et marques, l’amour vache? Courrier Cadres, by Joonas Rokka, Published 20.9.2017
- The Spirit of the West, Wall Street International, by Alex Watson, Published 28.6.2017
- De l’expérience utilisateur vient l’attachement, Courrier Cadres, by Margherita Pagani, Published 05.2017
- Pourquoi les startups ont intérêt à investir les médias sociaux, Les Echos Start, by Margherita Pagani, Published 01.2017
- YouTube Users Are Reinventing The Way We Classify Music, Vocativ, by Cassie Murdoch. Published 05.2016.
- It Sounds Like YouTube Is Changing the Way People Listen to Music, New York Magazine, by Drake Baer. Published 05.2016.
- Le Hold-up du flament rose et le gang des cheveux blancs, 01 NET, by Margherita Pagani, Published 10.2017
- Les opérateurs augmentent les prix de leurs forfaits, RCF RADIO, by Margherita Pagani, Published 1.9.2017
- Pourquoi vous voyez des bouées flamant rose partout cet été, Slate, by Margherita Pagani, Published 19.8.2017
- Marques et les selfies: pour le meilleur et pour le pire…, La Tribune, by Joonas Rokka, Published 26.5.2017
- Comment les selfies peuvent construire – et déstabiliser – les marques, The Conversation (FRA), by Joonas Rokka, Published 25.5.2017
- How selfies build – and destablise – brands, The Conversation (UK), by Joonas Rokka, Published 27.4.2017
- 【聖誕食乜好】日本人過聖誕必備炸雞 兩個月前要預約, HK01, Published 25.12.2016
- Comment et pourquoi le champagne est devenu un vin des fêtes, Le Point, by Joonas Rokka, Published 24.12.2016
- How KFC became a Christmas tradition in Japan, Business Insider (UK), by Kate Taylor, Published 23.12.2016
- KFS met Kerstmis: een unieke Japanse traditie, Metro (BE), Published 20.12.2016
- Kỳ lạ người Nhật ăn Giáng Sinh với gà rán KFC, BBC (Vietnam), by Eric Barton, 23.12.2016
- Mengapa Jepang merayakan Natal dengan makan KFC? BBC (Indonesia), by Eric Barton, Published 22.12.2016
- Champagne : Les quatre “myths” fondateurs d’un icône mondial, The Conversation (FR), by Joonas Rokka, Published 19.12.2016
- Christmas in Japan? That Must Mean KFC, Fortune, by Kevin Lui, Published 19.12.2016
- Why Japan celebrates Christmas with KFC, BBC, by Eric Barton, Published 19.12.2016
- Champagne : les quatre “mythes” fondateurs d’une icône mondiale, The Conversation, by Joonas Rokka, Published 19.12.2016
- Miksi odottavan aika on pitkä? Tiede, Johanna Junttila, Published 9.2015
- Cultivating timeflow: Can consumers shape how they experience time? Science Daily, Published 31.3.2015
- De l’expérience utilisateur vient l’attachement, Courrier Cadres, by Margherita Pagani, Published 31.03.2017
- Personalising Social Media to Build ‘Brand Love’., 2 P.., Digital Marketing Management, by Margherita Pagani, 2015
- Pourquoi les startups ont intérêt à investir les médias sociaux, Les Echos Start, by Margherita Pagani, 2017
- Size matters: Should you buy Twitter followers?, Modern Manager, by Margherita Pagani, Published 28.03.16
- How Ad blockers are encouraging companies to tackle consumer privacy concerns., 2 P.. , Fourth Source, by Margherita Pagani, 2016
