Lifestyle Research Centre at emlyon business school brings together excellence and researchers passionate for advancing lifestyle-related research and knowledge. In short, we embrace broader and critical perspective on how lifestyles and markets work. The main focus of our research is to examine the ongoing “ruptures” and changes in lifestyle phenomena that impact market formation and evolution as well as branding.
Center currently has 21 members:
Brigitte Auriacombe
Associate Professor of Service Marketing
Lotta Harju
I am a researcher in work and organizational psychology and assistant professor in organizational behavior at emlyon since 2019. I am affiliated to Behavioral Research in Organizations (BRiO) and Lifestyle research groups. More…
Christine Lai
Associate Professor of Marketing
Christine LAI-BENNEJEAN is an Associate Professor of Marketing at EMLYON Business School. She holds an MBA in International Business from National Chiao Tung Univeristy at Taiwan, a Master specialized in Business Administration Research at ESSEC More…
Anissa Pomiès
Associate Professor of Marketing
Joonas Rokka
Professor of Marketing
Joonas Rokka is marketing professor specialised in studying consumer experiences, practices and culture and how they are mediated, impacted, and shaped through digital media. His main research area is the visual and visual research methods including videography. More…
Yingting Wen
Assistant Professor of Marketing
I joined emlyon business school as an Assistant Professor of Marketing after receiving my Ph.D. at ESSEC Business school (Cergy, France), where I also taught marketing courses. My research areas lie at the intersection of judgment and decision-making, consumer behavior, and public policymaking. More…
Mia Birau
Mia holds a PhD in business administration from Grenoble Ecole de Management, France and a doctorate in management from Université Savoie Mont-Blanc, IAE, France. More…
Klaus Heine
Assistant Professor of Luxury Marketing
Alisa Minina Jeunemaïtre
Associate Professor of Marketing
I am Associate Professor of Marketing at emlyon business school, France. I have previously worked at Ipag Business School (Paris, France) and Stockholm Business School (Stockholm, Sweden). I obtained my PhD in Business Administration at Stockholm university in 2017. More…
Karine Raïes
Associate Professor of Marketing
Jannsen Santana
Post-doc researcher
I am post-doc researcher at the Lifestyle Research Center. I attained my PhD in Management Science (Marketing) from La Sorbonne University and ESCP Business School, which included a (virtual) visiting period at Royal Holloway University of London. More…
Monica Grosso
Associate Professor of Marketing
Monica Grosso, is Associate Professor of Marketing at emlyon Business School, Lyon, France and SDA Fellow Professor of Marketing at SDA Bocconi, Milan. She holds a Ph.D. and a doctorate in management from Bocconi University.
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Anil Isisag
Anil earned his PhD in Marketing at the University of Wisconsin-Madison, US. As a culturally oriented consumer researcher, his research interests involve digitalization of consumer culture, risk taking consumer behavior, market dynamics, and cultural branding. More…
Catherine Pardo
Professor of B2B Marketing
Diego Rinallo
Associate Professor
I study how gender, sexuality, food, fashion, cultural heritage, spirituality, and religion are affected by market forces. My work looks at collective marketing devices (trade fairs, fashion weeks, territorial brands, geographical indications) and their role in market and consumption evolution. More…
Lionel Sitz
Associate Professor of Marketing
Verena Gruber
Associate Professor of Marketing
I am an Associate Professor of Marketing, and my research broadly relates to consumption and sustainability. In my work I examine how individuals make sense of social and environmental aspects in their everyday lives in the way they choose products, embrace ethical lifestyles, or engage with nonprofit organizations. More…
Moritz Joerling
Assistant Professor in Marketing
I am an Assistant Professor in Marketing. In 2020, I made my PhD in Marketing at RWTH Aachen University (Germany). During this time, I was a Visiting Scholar at Kellogg School of Management in 2019. After my PhD, I joined IÉSEG School of Management in Paris for one year as a Postdoc. More…
Marta Pizzetti
Assistant Professor of Marketing
I am Assistant Professor of Marketing and member of the Lifestyle Research Center at emlyon Business School (Lyon, France). I received my PhD at Università della Svizzera Italiana (Lugano, Switzerland) in 2016, where I also worked as Post.Doc researcher (2017 – 2019) . More…
Alice Riou
Associate Professor of marketing
Alice RIOU is an Associate Professor of marketing at emlyon business school (since 2007), and a member of the Lifestyle Research Center. She ran a digital hiking agency for 20 years and she received multiple Pedagogy Awards. She received a Master of Research from Université Jean Moulin Lyon III… More…
Handan Vicdan
Associate Professor of Marketing
Handan is an Associate Professor of Marketing at Emlyon Business School. Handan VICDAN earned a Ph.D. in Business Administration with concentration in Marketing from the University of Texas-Pan American in 2010, and has worked in the U.S. as an Assistant Professor of Marketing
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