Lifestyle Research Centre at emlyon business school brings together excellence and researchers passionate for advancing lifestyle-related research and knowledge. In short, we embrace broader and critical perspective on how lifestyles and markets work. The main focus of our research is to examine the ongoing “ruptures” and changes in lifestyle phenomena that impact market formation and evolution as well as branding.
Center currently has 20 members:
Joonas Rokka
Professor of Marketing
Joonas Rokka is marketing professor specialised in studying consumer experiences, practices and culture and how they are mediated, impacted, and shaped through digital media. His main research area is the visual and visual research methods including videography. More…
Handan Vicdan
Associate Professor of Marketing
Handan is an Associate Professor of Marketing at Emlyon Business School. Handan VICDAN earned a Ph.D. in Business Administration with concentration in Marketing from the University of Texas-Pan American in 2010, and has worked in the U.S. as an Assistant Professor of Marketing
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Monica Grosso
Associate Professor of Marketing
Monica Grosso, is Associate Professor of Marketing at emlyon Business School, Lyon, France and SDA Fellow Professor of Marketing at SDA Bocconi, Milan. She holds a Ph.D. and a doctorate in management from Bocconi University.
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Lydia Ottlewski
Visiting PhD student at emlyon business school
Lydia Ottlewski is a visiting PhD Student from the University of St. Gallen in Switzerland. Before joining emlyon business school, she gained professional experience at IBM & Berlin Fashion Week. She holds a Master’s degree from the University of Southern Denmark (SDU) in Brand Management & Marketing Communication and spent an exchange semester at Seoul National University in South Korea. More…
Christine Lai
Associate Professor of Marketing
Christine LAI-BENNEJEAN is an Associate Professor of Marketing at EMLYON Business School. She holds an MBA in International Business from National Chiao Tung Univeristy at Taiwan, a Master specialized in Business Administration Research at ESSEC and a Ph.D. in Marketing, specialized in sales force management at ESSEC Business School.
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Anil Isisag
Anil earned his PhD in Marketing at the University of Wisconsin-Madison, US. As a culturally oriented consumer researcher, his research interests involve digitalization of consumer culture, risk taking consumer behavior, market dynamics, and cultural branding. More…
Mia Birau
Mia holds a PhD in business administration from Grenoble Ecole de Management, France and a doctorate in management from Université Savoie Mont-Blanc, IAE, France. Before joining emlyon business school, Mia was an assistant professor at SKEMA Business School, in Lille, France. She enjoys teaching different classes such as consumer behavior, social marketing, or marketing research. More…
Anissa Pomiès
Associate Professor of Marketing
Massimo Airoldi
Assistant Professor of Marketing
Catherine Pardo
Professor of B2B Marketing
Karine Raïes
Associate Professor of Marketing
Sherriff Luk
Professor of Marketing
Sherriff is a Professor of Marketing at the Emlyon Business School. Prior to joining Emlyon, he was the Profess or of Marketing at the Nanjing University of Finance & Economics and also taught at the Hong Kong Polytechnic University over twenty years.
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Mikko Laamanen
Mikko earned his Doctorate in Marketing from Hanken School of Economics in 2017. Prior to joining emlyon business school, Mikko worked at Royal Holloway University of London (UK) and Grenoble Ecole de Management (France). More…
Lionel Sitz
Associate Professor of Marketing
Brigitte Auriacombe
Associate Professor of Service Marketing
Sara Belghiti
Associate Professor of Marketing
Klaus Heine
Assistant Professor of Luxury Marketing
Junsong Chen
Professor of Marketing
Dr. Junsong Chen is Professor of Marketing at emlyon business school, Assistant Dean of emlyon Asia campus, and Academic Director of Executive Education. Dr. Chen obtained his Ph.D. in Marketing from University of Birmingham, UK in 2003 and later joined the Marketing Faculty of China Europe International Business School (CEIBS) where he has served for ten years. More…
Maíra Magalhães Lopes
post-doc researcher
I am a post-doc researcher at the Lifestyle Research Centre at emlyon business school. In late 2018, I defended my Ph.D. at Stockholm Business School, Stockholm University. More…