Lifestyle Research Centre at emlyon business school brings together excellence and researchers passionate for advancing lifestyle-related research and knowledge. In short, we embrace broader and critical perspective on how lifestyles and markets work. The main focus of our research is to examine the ongoing “ruptures” and changes in lifestyle phenomena that impact market formation and evolution as well as branding.
Center currently has 24 members:
Joonas Rokka
Professor of Marketing
Joonas Rokka is marketing professor specialised in studying consumer experiences, practices and culture and how they are mediated, impacted, and shaped through digital media. His main research area is the visual and visual research methods including videography. More…
Handan Vicdan
Associate Professor of Marketing
Handan is an Associate Professor of Marketing at Emlyon Business School. Handan VICDAN earned a Ph.D. in Business Administration with concentration in Marketing from the University of Texas-Pan American in 2010, and has worked in the U.S. as an Assistant Professor of Marketing
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Monica Grosso
Associate Professor of Marketing
Monica Grosso, is Associate Professor of Marketing at emlyon Business School, Lyon, France and SDA Fellow Professor of Marketing at SDA Bocconi, Milan. She holds a Ph.D. and a doctorate in management from Bocconi University.
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Christine Lai
Associate Professor of Marketing
Christine LAI-BENNEJEAN is an Associate Professor of Marketing at EMLYON Business School. She holds an MBA in International Business from National Chiao Tung Univeristy at Taiwan, a Master specialized in Business Administration Research at ESSEC More…
Anil Isisag
Anil earned his PhD in Marketing at the University of Wisconsin-Madison, US. As a culturally oriented consumer researcher, his research interests involve digitalization of consumer culture, risk taking consumer behavior, market dynamics, and cultural branding. More…
Mia Birau
Mia holds a PhD in business administration from Grenoble Ecole de Management, France and a doctorate in management from Université Savoie Mont-Blanc, IAE, France. Before joining emlyon business school, Mia was an assistant professor at SKEMA Business School, in Lille, France. More…
Marta Pizzetti
Assistant Professor of Marketing
I am Assistant Professor of Marketing and member of the Lifestyle Research Center at emlyon Business School (Lyon, France). I received my PhD at Università della Svizzera Italiana (Lugano, Switzerland) in 2016, where I also worked as Post.Doc researcher (2017 – 2019) conducting a project on greenwashing funded by the Swiss National Science Foundation. More…
Yingting Wen
Assistant Professor of Marketing
I joined emlyon business school as an Assistant Professor of Marketing after receiving my Ph.D. at ESSEC Business school (Cergy, France), where I also taught marketing courses. My research areas lie at the intersection of judgment and decision-making, consumer behavior, and public policymaking. More…
Anissa Pomiès
Associate Professor of Marketing
Catherine Pardo
Professor of B2B Marketing
Karine Raïes
Associate Professor of Marketing
Sherriff Luk
Professor of Marketing
Sherriff is a Professor of Marketing at the Emlyon Business School. Prior to joining Emlyon, he was the Profess or of Marketing at the Nanjing University of Finance & Economics and also taught at the Hong Kong Polytechnic University over twenty years.
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Mikko Laamanen
Mikko earned his Doctorate in Marketing from Hanken School of Economics in 2017. Prior to joining emlyon business school, Mikko worked at Royal Holloway University of London (UK) and Grenoble Ecole de Management (France). More…
Lotta Harju
I am a researcher in work and organizational psychology and assistant professor in organizational behavior at emlyon since 2019. I am affiliated to Behavioral Research in Organizations (BRiO) and Lifestyle research groups. My research focuses on the relationships between how work is designed and organized and employee well-being and motivation. More…
Julien Cayla
Julien Cayla is an Associate Professor of Marketing at Nanyang Business School (Singapore). Professor Cayla received his PhD from the University of Colorado (Boulder, United States) where he majored in marketing and minored in cultural anthropology. More…
Lionel Sitz
Associate Professor of Marketing
Brigitte Auriacombe
Associate Professor of Service Marketing
Klaus Heine
Assistant Professor of Luxury Marketing
Moritz Joerling
Assistant Professor in Marketing
I am an Assistant Professor in Marketing. In 2020, I made my PhD in Marketing at RWTH Aachen University (Germany). During this time, I was a Visiting Scholar at Kellogg School of Management in 2019. After my PhD, I joined IÉSEG School of Management in Paris for one year as a Postdoc. More…
Jannsen Santana
Post-doc researcher
I am post-doc researcher at the Lifestyle Research Center. I attained my PhD in Management Science (Marketing) from La Sorbonne University and ESCP Business School, which included a (virtual) visiting period at Royal Holloway University of London. More…
Diego Rinallo
Associate Professor
I study how gender, sexuality, food, fashion, cultural heritage, spirituality, and religion are affected by market forces. My work looks at collective marketing devices (trade fairs, fashion weeks, territorial brands, geographical indications) and their role in market and consumption evolution. My research is published in leading journals such as Journal of Marketing, Journal of Business Ethics, Journal of Business Research, and Consumption Markets & Culture. More…
Alisa Minina Jeunemaïtre
Associate Professor of Marketing
I am Associate Professor of Marketing at emlyon business school, France. I have previously worked at Ipag Business School (Paris, France) and Stockholm Business School (Stockholm, Sweden). I obtained my PhD in Business Administration at Stockholm university in 2017. More…