Mia Birau

Mia holds a PhD in business administration from Grenoble Ecole de Management, France and a doctorate in management from Université Savoie Mont-Blanc, IAE, France. Before joining emlyon business school, Mia was an assistant professor at SKEMA Business School, in Lille, France. She enjoys teaching different classes such as consumer behavior, social marketing, or marketing research.

Her research tries to identify the most efficient marketing tools that can be employed to increase consumer wellbeing. More specifically, her research projects focus on increasing healthy food consumption, reducing unhealthy food intake, decreasing food waste or encouraging wise consumption. Her research is employing quantitative methods, namely experimental research. She believes in the impact that research can have on society at large. Recently, one of her published article received the Thomas C. Kinnear award from Journal of Public Policy and Marketing for the most significant contribution to the understanding of marketing and public policy issues in the last three years.

Research interests: consumer wellbeing, healthy food, food waste, transformative consumer research.

Selected Publications

Birau M. (2022) “Les facteurs qui favorisent ou entravent l’efficacité des campagnes de communication destinés aux usagers.” In Bachelard et al. (Ed.) L’usager, acteur du service public, Presses universitaires Blaise Pascal, Clermont-Ferrand, France.

Birau, M. M., Hildebrand, D., & Werle, C. O. (2021). EXPRESS: How Communications that Portray Unhealthy Food Consumption Reduce Food Intake Among Dieters. Journal of Public Policy & Marketing, in press.

Ozanne, L.K., Stornelli, J., Luchs, M.G., Mick D.G., Bayuk, J., Birau, M., et al. (2021) Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy, Journal of Public Policy & Marketing, ePub ahead of print.