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Ongoing projects & Publications

Publications

2022

    • Airoldi, M. and Rokka, J. (2022) Algorithmic consumer culture, Consumption Markets & Culture, forthcoming.

    • Birau M. (2022) “Les facteurs qui favorisent ou entravent l’efficacité des campagnes de communication destinés aux usagers.” In Bachelard et al. (Ed.) L’usager, acteur du service public, Presses universitaires Blaise Pascal, Clermont-Ferrand, France.

    • Bompar, L., Lai C. et al. (2022) « L’importance de la force de vente dans une politique de distribution omnicanal et humaine », Ouvrage Wiki AFM « Marketing pour une société responsable » – Se former au marketing et transformer le marketing.

    • Brondino-Pompeo, K., & Santana, J. (2022). “O mágico e o extraordinário no consumo” (transl. The magic and the extraordinary in consumption). In K. Brondino-Pompeo, I. C. de Morais, & C. C. Abdalla (Eds.), Aspectos culturais do consumo: fundamentos, fronteiras e aplicações (transl. Cultural Aspects of Consumption: principles, frontiers and applications). São Paulo: Pimental Cultural.

    • Coffin, J., Eichert, C., Bettany, C., Lindridge, S., Oakenfull, G., Östberg, J., Peñaloza, L., Rinallo, D., Rowe, D., Santana, J., Visconti, L., Walther, L. (2022). “Crossing Wires: Short-Circuiting (A)sexual Hierarchies of Knowledge in Marketing Theory.” Marketing Theory.  https://doi.org/10.1177/14705931221074722

    • Forno, F., Laamanen, M., & Wahlen, S. (2022). (Un-)sustainable transformations: Everyday food practices in Italy during COVID-19. Sustainability: Science, Practice, and Policy, 18(1), 201-214. DOI: 10.1080/15487733.2022.2037341 https://www.tandfonline.com/doi/full/10.1080/15487733.2022.2037341 

    • Hemonnet-Goujot, A., Ivens, B. S., & Pardo, C. (2022). Network creativity: A conceptual lens for inter-and intra-organizational creative processes. Industrial Marketing Management, 102, 503-513.

    • Jörling M., Eitze S., Schmid P., Betsch C., Allen J., Böhm R. (2022) To disclose or not to disclose? Factors related to the willingness to disclose information to a COVID-19 tracing app. Information, Communication & Society; Volume 25 issue 7.

    • Laamanen, M., Forno, F., & Wahlen, S. (2022). Neo-materialist movement organisations and the matter of scale: Scaling through institutions as prefigurative politics? Journal of Marketing Management. DOI: 10.1080/0267257X.2022.2045342 https://www.tandfonline.com/doi/abs/10.1080/0267257X.2022.2045342

    • Laamanen, M. (2022). Organizing prefiguration. In L. Monticelli (Ed.), The Future is Now. An Introduction to Prefigurative Politics. Bristol: Bristol University Press.

    • Mazaj J., Grosso M., Castaldo S. “The World of Changes: COVID-19’s Impact on the Retail Path towards Sustainability” in Beatrice Luceri, Elisa Martinelli (eds.) Managing Sustainability: Perspectives From Retailing and Services, Springer Nature, Forthcoming.

    • Pardo, C., Wei, R., & Ivens, B. S. (2022). Integrating the business networks and internet of things perspectives: A system of systems (SoS) approach for industrial markets. Industrial Marketing Management, 104, 258-275.
    • Pardo, C., Pagani, M., & Savinien, J. (2022). The strategic role of social media in business-to-business contexts. Industrial Marketing Management, 101, 82-97.

    • Pomiès, A. (2022). Enquêter sans opprimer ? Une analyse réflexive des asymétries générées et amplifiées par l’enquête en milieu carcéral. Revue de l’organisation responsable, 17(1), 77-84.

    • Rokka, J. (2022) Videography as a “Shock to thought”, Journal of Customer Behavior, forthcoming.

    • Vessal, S. R., Partouche-Sebban, J., Schiavone, F., & Raïes, K. (2022). We link, you link: Social alliances and community engagement among vulnerable consumers in oncology. Journal of Business Research, 143, 36-45.

    • Wei, R., Geiger, S., & Vize, R. (2022). Managing paradoxical tensions in platform-based modular solution networks. Industrial Marketing Management, 100, 96-111.

    •  Wei, R., Vize, R., & Geiger, S. (2022). Boundary resource interactions in solution networks. European Journal of Marketing.

    2021

    • Airoldi, M. (2021).The techno-social reproduction of taste boundaries on digital platforms: The case of music on YouTube, Poetics, in press.
    • Birau, M. M., Hildebrand, D., & Werle, C. O. (2021). EXPRESS: How Communications that Portray Unhealthy Food Consumption Reduce Food Intake Among Dieters. Journal of Public Policy & Marketing, in press.
    • Bowen, Melanie, Christine Lai-Bennejean, Alexander Haas, and Deva Rangarajan (2021) Social media in B2B sales: Why and when does salesperson social media usage affect salesperson performance? Industrial Marketing Management, 96, 166-82.
    • Gross, N. & Laamanen, M. (2021). ‘Hey, you there! Marketing!’ On ideology and (mis)interpellation of the marketing educator as subject. Journal of Marketing Management (forthcoming).
    • Harju, L., Kaltiainen, J. and Hakanen, J. (2021) The double-edged sword of job crafting: The effects of job crafting on changes in job demands and employee well-being, Human Resource Management, ePub available online.
    • Harju, L., Rokka, J., Lopes, M., Airoldi, M., and Raïes, K. (2021) EMPLOYEE WELL-BEING PROFILES DURING COVID-19 LOCKDOWN: A Latent Profile Analysis of French and UK Employees, Frontiers in Psychology, 12 : 9 p.
    • Javornik, A., Duffy, K., Rokka, J., Scholz, J., Nobbs, K., Motala, A. and Goldenberg, A. (2021) Strategic approaches to augmented reality deployment by luxury brands, Journal of Business Research, 136, 284-292.
    • Juge, E., Pomiés, A., and Collin-Lachaud, I. (2021) Plateformes digitales et concurrence par la rapidité. Le cas des vêtements d’occasion, Recherche et Applications en Marketing, ePub ahead of print.
    • Laamanen, M. (forthcoming). Organizing prefiguration. In L. Monticelli (Ed.), An Introduction to Prefigurative Politics. The Future is Now. Bristol: Bristol University Press.
    • Lopes, M., Hietanen, J. and Östberg, J. (2021) Why do crowds cause trouble? Exploring affective instability in collectivity, Marketing Theory, forthcoming.
    • Lupu, I. and Rokka, J. (2021) ‘Feeling in Control’: Optimal Busyness and the Temporality of Organizational Controls, Organization Science, in press.
    • Ozanne, L.K., Stornelli, J., Luchs, M.G., Mick D.G., Bayuk, J., Birau, M., et al. (2021) Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy, Journal of Public Policy & Marketing, ePub ahead of print.

    • Paluch S., Tuzovic S., Holz HF., Kies A., Jörling M. (2021). “My colleague is a robot” – exploring frontline employees’ willingness to work with collaborative service robots. Journal of Service Management; Volume 33 issue 2.

    • Rokka, J. (2021) Consumer Culture Theory’s Future in Marketing, Journal of Marketing Theory and Practice, 29 (1), 114-124. 
    • Thompson, CJ, Isisag A., (2021) Beyond existential and neoliberal explanations of consumers’ embodied risk-taking: CrossFit as an articulation of reflexive modernization, Journal of Consumer Culture.
    • Vicdan, H., Perezts, M., and Firat, A.F. (2021) License to heal: Understanding a Healthcare Platform Organization as a Multi-level Surveillant Assemblage, M@n@gement, forthcoming.
    • Wei, R., Wang, X.,& Chang, Y. (2021). The Effects of Platform Governance Mechanisms on Customer Participation in Supplier New Product Development. Journal of Business Research, 137, 475-487.

    2020

    • Airoldi, M. (2020). The Ghost of the Algorithm and the Social Sciences. Critical Perspectives on Intelligent Machines and the Automation of Inequalities. Polis, 35(1): 111-128.
    • Auriacombe B. et Melkonian T. (2020), Former les managers à l’orientation client : le rôle clé de la prise de perspective, Décisions Marketing, forthcoming.
    • Broeckerhoff, A., & Lopes, M. M. (2020). Finding comfort in discomfort: How two cross-disciplinary early-career researchers are learning to embrace ‘failure’. Emotion, Space and Society, 35, 100671.
    • Castaldo S., Li H., Lariviere B. (2020), “What Information Do Shoppers Share? The Effect of Personnel-, Retailer-, and Country-Trust on Willingness to Share Information”, Journal of Retailing, Vol. 29, No. 4, 524-547, DOI: https://doi.org/10.1016/j.jretai.2020.08.002.
    • Denegri-Knott, J., Jenkins, R., Lindley, S. (2020) What is digital possession and how to study it: a conversation with Russell Belk, Rebecca Mardon, Giana M. Eckhardt, Varala Maraj, Will Odom, Massimo Airoldi, Alessandro Caliandro, Mike Molesworth and Alessandro Gandini. Journal of marketing Management, DOI: 10.1080/0267257X.2020.1761864
    • Dessaigne, E., and Pardo, C. (2020) The network orchestrator as a steward: Strengthening norms as an orchestration practice, Industrial Marketing Management, 91, November, 223-233.
    • Feste, J., Ivens, B.S., and Pardo, C. (2020) Key account selection as a political process: Conceptual foundation and exploratory investigation, Industrial Marketing Management, 90, October, 417-434.
    • Grosso, M., Castaldo, S., Li, H., and Larivière, B. (2020) What Information Do Shoppers Share? The Effect of Personnel-, Retailer-, and Country-Trust on Willingness to Share Information, Journal of Retailing, 96 (4), 524-547.
    • Grosso, M., Castaldo, S., Premazzi, K. (2020), Retail and Channel Marketing, 2nd edition (co-authors: S. Castaldo and K. Premazzi), Edward Elgar Publishing Ltd, Camberley.
    • Grosso, M., Castaldo, S. (2020), “An Empirical Investigation to Improve Information Sharing in Online Settings: A Multi-Target Comparison” , in F. Musso (ed.) Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences, IGI Global, DOI: 10.4018/978-1-7998-1412-2.ch016, ISBN13: 9781799814122; ISBN10: 1799814122; EISBN13: 9781799814139, pp. 355-379.
    • Kreuzer M., Cado V., Raïes K. (2020) Moment of care: How interpersonal interactions contribute to luxury experiences of healthcare consumers. Journal of Business Research, 116 : 482-490 p.
    • Lai-Bennejean, C. and Beitelspacher, L. (2020), Impacts of salespeople’s biased and unbiased performance attributions on job satisfaction: the concept of misattributed satisfaction, European journal of marketing, forthcoming.
    • Nguyen B., Chen J., Foroudi P., Yu X., Chen C., Yen D. (2020), Effect of CRM Strategy on Relationship Commitment and New Product Development: Mediating Effects of Learning from Failure, Journal of Strategic Marketing, https://doi.org/10.1080/0965254X.2020.1807590, forthcoming
    • Pardo, C., Ivens, B. S., & Niersbach, B. (2020). An identity perspective of key account managers as paradoxical relationship managers. Industrial Marketing Management, 89, 355-372.
    • Pardo, C., Ivens, B. S., & Pagani, M. (2020). Are products striking back? The rise of smart products in business markets. Industrial Marketing Management, 90, 205-220.
    • Peters, L., Ivens, B.S., and Pardo, C. (2020) Identification as a challenge in key account management: Conceptual foundations and a qualitative study, Industrial Marketing Management, 90, October, 300-313.
    • Pomiès, A., Arsel, Z., & Bean, J. (2020). Taste. Consumption Markets & Culture, 1-5.
    • Pomiès, A., & Hennion, A. (2020). Researching taste: an interview of Antoine Hennion. Consumption Markets & Culture, 1-6.
    • Santoro, M., Airoldi, M., Riviera E., (2020). Reading Wittgenstein Between the Texts. Journal of Interdisciplinary History of Ideas, 8(16): 1-52.
    • Sujchaphong N., Nguyen B, Melewar T.C., Sujchaphong P., Chen J. (2020), A Framework of Brand-centred Training and Development Activities, Transformational Leadership and Employee Brand Support in Higher Education, Journal of Brand Management, Vol. 27, pp. 143-159.

     

    2019

    • Airoldi, M. (2019). Digital traces of taste: methodological pathways for consumer research. Consumption, Markets & Culture, DOI: 10.1080/10253866.2019.1690998
    • Barisione, M., Michailidou, A., Airoldi, M. (2019). Understanding a digital movement of opinion: the case of #RefugeesWelcome. Information, Communication & Society, 22(8): 1145-1164.
    • Kornberger, M., Leixnering S., and Meyer R. (2019) The Logic of Tact: How Decisions Happen in Situations of Crisis, Organization Studies, 40(2), 239-266. 
    • Lai, C.J., Gelb, B. (2019) Another Look at Motivating – and Retaining – Salespeople. Journal of Business Strategy, (forthcoming)
    • Michel, S., Saucède, F., Pardo, C. and Fenneteau, H. (2019). Business interaction and institutional work: When intermediaries make efforts to change their position. Industrial Marketing Management, 80, 266-279.
    • Papadopoulou, N., Raïes, K., Bernal, P.M., and Woodside, A.G. (2019), Gifts as conduits in choice overload environments, Psychology and Marketing, 1-14.
    • Pomiès, A. and Arsel, Z. (forthcoming) Special issue: Taste, Consumption Markets & Culture.
    • Sitz, L. (2019), ‘I want to quit’ : Étude ethnométhodologique d’une résistance ordinaire dans la série Friends, Carnets de Consommation, 1 (1).
    • Wu J., Chen J., Dou W., Shao D. (2019), What to Say on Social Media and How, Journal of Service Theory and Practice, Vol. 29, No. 5/6, pp. 691-707.

    2018

    •  Airoldi, M. (2018). Ethnography and the digital fields of social media. International Journal of Social Research Methodology. DOI: 10.1080/13645579.2018.1465622
    • Blanchet, V. (2018) Performing market categories through visual inscription: The case of ethical fashion, Organization 25 (3), 374-400.
    • Cléret, B., Dehling, A., Herbert, M., Leroy, J., Rokka, J. & Sohier, A. (2018) L’approche vidéographic dans la recherche en marketing: quel protocole méthodologique? Recherche et Applications en Marketing, 33 (3), 90-127.
    • Grosso, M., Castaldo, S., Grewal, A. (2018) How Store Attributes Impact Shoppers’ Loyalty in Emerging Countries: an Investigation in the Indian Retail Sector, Journal of Retailing and Consumer Services, Vol. 40, No. 1, 117-124.
    • Grosso, M., Castaldo, S., Premazzi, K., (2018), “Experience retail: le nuove funzioni del punto di vendita nell’omni-channel economy”, in B. Busacca and M. Costabile (eds.) Marketing. Una disciplina fantastica. Omaggio a Enrico Valdani, Egea, EAN: 9788823816244, 157-170.

    • Gutsatz, M. and Heine, K. (2018) Luxury brand-building and development: new global challenges, new business models; Editorial, Luxury Branding Special Issue, Journal of Brand Management, 25(5): 409-411.

    • Gutsatz, M. and Heine, K. (2018) Is Luxury expensive? Journal of Brand Management, 25(5): 411-423.

    • Heine, K., Atwal, G., and He, J. (2018) Managing Country-of-Origin Affiliations for Luxury Brand-building in China. Australasian Marketing Journal. 

    • Heine, K., Crener-Ricard, S., Atwal, G. and Phan, M. (2018) Personality-Driven Luxury Brand Management. Journal of Brand Management, 25(5): 474-497.

    • Ivens, B. S., Leischnig, A., Pardo, C. and Niersbach, B. (2018). Key account management as a firm capability. Industrial Marketing Management, 74, 39-49.
    • Koll, O., Raïes, K., Grohs, R., Muhlbacher, H. (2018) Qu’est-ce qu’une marque forte ? Une approche par les configurations des associations de la marque. Décisions Marketing, N°92, 97-113.
    • Kornberger, M., Leixnering S., Meyer R., Höllerer M. (2018), Rethinking the sharing economy: the nature and organization of sharing in the 2015 refugee crisis, Academy of Management Discoveries, Vol. 4, No. 3, 314-335.
    • Rokka, J., Hietanen, J. and Brownlie, D. (2018) Screening Marketing: Exploring the Horizons of Filmic Research, Journal of Marketing Management, 34(5-6), 421-431.
    • Rokka, J. and Hietanen, J. (2018) On positioning videography as a tool for theorizing, Recherche et Applications en Marketing 33 (3), 106-121.
    • Rokka, J. and Hietanen, J. (2018) Réflexion autour du positionnement de la vidéographie comme outil de théorisation, Recherche et Applications en Marketing (forthcoming).
    • Roux, D., Guillard V. and Blanchet, V. (2018) Of counterspaces of provisioning: Reframing the sidewalk as a parasite heterotopia, Marketing Theory 18 (2), 218-233.
    • Pomiès, A. and Arsel, Z. (2018) Retracing the History of the Concept of Taste, in Taste, Consumption and Markets, Taylor & Francis.
    • Scheurenbrand K., Parsons E., Cappellini B., Patterson A., (2018), Cycling into Headwinds: Analyzing Practices That Inhibit Sustainability, Journal of Public Policy & Marketing, Volume: 37 issue: 2, page(s): 227-244
    • Sitz, L. (2018) Repenser la consommation avec Foucault et la psychologie discursive., Michel Foucault et la consommation : gouverner et séduire. : Caen : EMS, 43-55 p.
    • Vicdan, H. and Hong, S. (2018) Enrollment of Space into the Network of Sustainability, Marketing Theory 18(2), 169-187.
    • Weijo, H., Martin, D. and Arnould, E. (2018) Consumer Movements and Collective Creativity: The Case of Restaurant Day, Journal of Consumer Research (forthcoming).

    2017

    • Arnould, E., Cayla, J. and Dion, D. (2017) Fetish, magic, marketing, Anthropology Today, 33(2), 28-32.
    • Auriacombe, B. et Cova, V. (2017) Tipping: what those giving and receiving a tip really think, Décisions Marketing, 86, 115-130. Forthcoming.

    • Barisione, M., Michailidou, A., Airoldi, M. (2017). Understanding a digital movement of opinion: the case of #RefugeesWelcome. Information, Communication & Society, 1–20. DOI: 10.1080/1369118X.2017.1410204

    • Batat, W., Peter, P., Vicdan, H., Manna, V., Ulusoy, E., Ulusoy, E. and Hong, S. (2017) Alternative food consumption (AFC): idiocentric and allocentric factors of influence among low socio-economic status (SES) consumers, Journal of Marketing Management
    • Fortes, N. Rita, P. and Pagani, M. (2017) The effects of privacy concerns, perceived risk and trust on online purchasing behaviour, International Journal of Internet Marketing and Advertising
    • Grosso, M., Castaldo, S. (2017) Privacy concerns and customers’ information sharing intentions, the role of culture”, in S. Sarma (ed.) Global Observations of the Influence of Culture on Consumer Buying Behavior, IGI Global, DOI: 10.4018/978-1-5225-2727-5.ch007, ISBN: 9781522527275, ISBN(ebook): 9781522527282, pp. 108-123.
    • Hietanen, J. and Rokka, J. (2017) Companion to the videography ‘Monstrous Organizing – The Dubstep Electronic Music Scene’, Organization, ePub ahead of print 16 Nov 2017.
    • Kornberger, M. (2017) The Values of Strategy: Valuation Practices, Rivalry and Strategic Agency, Organization Studies

    • Natale, P., Airoldi, M. (Eds.) (2017). Web & social media: le tecniche di analisi. Santarcangelo di Romagna: Maggioli Editore.

    • Pagani M. and Malacarne G. (2017). Experiential engagement and active vs.passive behavior in mobile location-based social networks: the moderating role of privacy. Journal of Interactive Marketing, 37, 133-148
    • Rokka, J. (2017) Champagne: marketplace icon, Consumption Markets & Culture, 20 (3), 275-283.

    2016

    • Airoldi, M., Beraldo, D., & Gandini, A. (2016). Follow the algorithm: An exploratory investigation of music on YouTube. Poetics, 57, 1-13.
    • Airoldi, M. (2016). Analyzing social media with topic models: Sanremo 2016 on Twitter. Studi Culturali,  3/2016, 431-448.
    • Arvidsson, A., Caliandro, A., Airoldi, M. & Barina, S. (2016). Crowds and value. Italian Directioners on Twitter. Information, Communication & Society, 19(7), 921-939.
    • Autier, F., Auriacombe, B. (2016) « Club Med : le bonheur de se révéler », marque employeur et employabilité, Paris, CCMP, HO632, 48 pages.
    • Dion, D. and Arnould, E. (2016) Persona-fied brands: managing branded persons through persona, Journal of Marketing Management, 32, 121-148.
    • Dion, D., Rémy, E. and Sitz, L. (2016), L’enracinement dans les cultures regionals pour créer des marques fortes, Annales Méditerranéennes d’Economie, 3, 79-95.
    • Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R. and Singh, R. (2016) Social media marketing efforts of luxury brands: influence on brand equity and consumer behavior, Journal of Business Research, 69 (12), 5833-5841.

    • Grosso, M., Castaldo, S., Mallarini, E., Rindone, M. (2016) The path to gain customer loyalty in pharmacy retail: the role of the store in developing satisfaction and trust, Research in Social & Administrative Pharmacy, Vol. 12, No. 5, 699-712.

    • Grosso, M., Castaldo, S. (2016) Marketing, Egea, Milano, ISBN: 978-88-238-2718-9.

    • Grosso, M., Castaldo, S. (2016) CRM in Fashion Retail: Building Store Loyalty through Store Trust, in Vecchi Alessandra and Buckley Chitra (eds.) Handbook of Research on Global Fashion Management and Merchandising, IGI Global, DOI: 10.4018/978-1-5225-0110-7.ch021, ISBN13: 9781522501107, pp. 509-531.

    • Heine, K. and Phan, M. (2016) Authenticity and Prestige: What Luxury Brands could learn from the Wine Industry? Luxury Research Journal, Vol. 1, No. 2., pp. 177-190.
    • Leefmann, J., Levallois, C. and Hildt, E. (2016) Neuroethics 1995–2012. A Bibliometric Analysis of the Guiding Themes of an Emerging Research Field, Frontiers in Human Neuroscience, 10, 366.
    • Levallois, C., Marchand, M., Mata, T., and Andriuzzi, A. (2016) Handbook of Twitter Research 2015-2016, Emlyon Press.
    • Pomiès, A. and Tissier-Desbordes, E. (2016), “Constructing the object of research in the manner of Piet Mondrian: An integrative epistemology for Consumer Research”, Marketing Theory, 16(3), 1-20.
    • Rokka, J. and Canniford, R. (2016) Heterotopian selfies: how social media destabilizes brand assemblages, European Journal of Marketing, 50 (9/10), 1789-1813.
    • Vicdan, H., Batat, V., and Hong, S. (2016) “Social Class Dynamics in Alternative Food Consumption,” in Commentaries (ed. Wided Batat) New Paths in Researching ‘‘Alternative’’ Consumption and Well-Being in Marketing: Alternative Food Consumption, Marketing Theory, 16(4), 8-14.

    2015

    • Auriacombe, B. (2015) “The usefulness of a service guarantee: The point of view of contact staff”. Décisions Marketing, n°77, Jan-March, 31-45.
    • Auriacombe, B., Sitz, L., Guers, R. (2015) : « Stratégie de marque dans les services de transport ». in Besson, M., Gueret-Talon L., Abramovici, M., Le cas des services : Recueil de cas en management et marketing des services, collection Etudes de cas, Editions EMS.
    • Borges, M., Rita, P., Pagani, M. (2015) « An exploratory study into the determinants of adoption of Mobile TV services : an integral value perspective” International Journal of Electronic Business , Vol. 12, No. 1, 2015 pp. 70-94.
    • Cayla, J. and Arnould, E. (2015) Consumer Fetish: Commercial Ethnography and the Sovereign Consumer, Organization Studies, 36(10), 1-26.
    • Cova, B., Pardo, C., Salle, R. and Spencer, R. (2015) Normal vs spectacular science: The IMP group and BtoB marketing, Industrial Marketing Management, 41

    • Grosso, M., Castaldo, S., (2015) How Store Attributes Impact Shoppers’ Loyalty: Do Different National Cultures Follow The Same Loyalty Building Process?, The International Review of Retail, Distribution and Consumer Research, Vol. 25, No. 5, 53-515.

    • Grosso, M., Castaldo, S., (2015) Private Labels and National Brands: A Comparison Within Brand Extension”, in Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman (eds.) Advances in National Brand and Private Label Marketing, Springer Proceedings in Business and Economics, DOI: 10.1007/978-3-319-20182-5_10, ISBN: 978-3-319-20181-8, online ISBN: 978-3-319-20182-5, pp. 95-102.

    • Hartmann, B., Wiertz, C. and Arnould, E. (2015) Exploring Consumptive Moments of Value-Creating Practice in Online Community, Psychology & Marketing, 32(3), 319-340.
    • Hietanen, J. & Rokka, J. (2015) Market practices in countercultural market emergence, European Journal of Marketing, 49 (9-10), 1563-1588.
    • Kornberger, M. (2015) Think Different: On Studying the Brand as Organizing Device, International Studies of Management and Organization, 42(2), 105-113.
    • Pagani, M., Goldsmith, R., Perracchio, A. (2015). “Standardization vs. Adaptation: consumer reaction to TV ads containing subtitled or English dubbed ads” International Journal of Advertising, Vol 34, 4, 702-714
    • Sitz, L. and Roux, D. (2015) Michel Foucault. Le souci du pouvoir. In book: Regards croisés sur la Consommation, Tome 2 – Des structures au retour de l’acteur, Edition: Collection Versus, Publisher: EMS, Editors: Eric Rémy, Philippe Robert-Demontrond, pp.141-166.
    • Vernuccio, M., Pagani, M., Barbarossa, C., Pastore, A. (2015) “Antecedents of brand love in online network-based communities. A social identity perspective” Journal of Product and Brand Management Vol. 24 7/2015.
    • Vicdan, H. and Fırat, A.F. (2015), “Evolving Desire to Experience the Social ‘Other’: Insights from the High Society Bazaar,” Journal of Consumer Culture, 15 (2), 248-276.
    • Woermann, N. & Rokka, J. (2015) Timeflow: How Consumption Practices Shape Consumers’ Temporal Experiences, Journal of Consumer Research, 41 (6), 1486-1508. (Winner of the Sidney J. Levy Award).

    Autres publications

    • Auriacombe, B., Cova, V. (2014) “Place and role of tipping in the service relationship », 13ème Journées Normandes de Recherche sur la Consommation, Rouen, 27-28 novembre.
    • Auriacombe, B. (2012). Marketing public : Gérer la qualité de service. M3 – Millénaire 3, 4.
    • Cherny, L. (2007) Designing ‘Up’ in the Software Industry, Cambridge; MIT Press
    • Cherny, L. (2001) Conversation and Community: Chat in a Virtual World, CSLI Press
    • Cherny, L. and Weise, E. (1996) Wired Women: Gender and New Realities in Cyberspace, Seal Press
    • Gao, T., Rhom, A., Sultan, F., Pagani, M. (2013) “Consumers un-tethered: A three market empirical Study of Consumers’ mobile marketing acceptance” Journal of Business Research 66 (13), 2536-2544.
    • Goldsmith, R. Pagani, M., Lu, X. (2013) “Social Network Activity and Contributing to an Online Review Site” Journal of Research in Interactive Marketing, Vol. 7, N. 2,100-118.
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