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Monica Grosso

Monica Grosso, is Associate Professor of Marketing at emlyon Business School, Lyon, France and SDA Fellow Professor of Marketing at SDA Bocconi, Milan. She holds a Ph.D. and a doctorate in management from Bocconi University. She has been Visiting Professor at Edhec Business School. She is specialised in Channel and Retail Marketing and she is responsible of all the specialized courses on these topics in emlyon business school at undergraduate and master level.

Her current research interests are mainly focused on: omnichannel retail strategy implementation and performances measurement; in-store digital technologies introduction and impacts on customers’ in-store shopping experience; retail strategies in emerging markets. She also investigates privacy issues, retail branding and retail loyalty management. She won several prizes on course design innovation and best papers awards in the retail field.

Selected Publications

Grosso, M., Castaldo, S., Premazzi, K. (2020), Retail and Channel Marketing, 2nd edition (co-authors: S. Castaldo and K. Premazzi), Edward Elgar Publishing Ltd, Camberley.

Grosso, M., Castaldo, S. (2020), “An Empirical Investigation to Improve Information Sharing in Online Settings: A Multi-Target Comparison” , in F. Musso (ed.) Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences, IGI Global, DOI: 10.4018/978-1-7998-1412-2.ch016, ISBN13: 9781799814122; ISBN10: 1799814122; EISBN13: 9781799814139, pp. 355-379.

Grosso, M., Castaldo, S. (2020), “L’evoluzione delle relazioni distributive: dalle origini alla digital coopetition, in Barile et al. (eds.) Contributi in onore di Gaetano Maria Golinelli, Rogiosi editore,  ISBN: 978886950393, pp. 1285-1298.

Grosso, M., Castaldo, S., Villa D., (2020), “La bussola della fiducia per il management”, Economia & Management, n° 1, 2020, pp. 26-29.

Grosso, M., Castaldo, S., (2019) Conquistare Mercati e Clienti, Egea.

Grosso, M., Castaldo, S., Grewal, A. (2018) How Store Attributes Impact Shoppers’ Loyalty in Emerging Countries: an Investigation in the Indian Retail Sector, Journal of Retailing and Consumer Services, Vol. 40, No. 1, 117-124.

Grosso, M., Castaldo, S., Premazzi, K., (2018), “Experience retail: le nuove funzioni del punto di vendita nell’omni-channel economy”, in B. Busacca and M. Costabile (eds.) Marketing. Una disciplina fantastica. Omaggio a Enrico Valdani, Egea, EAN: 9788823816244, 157-170.

Grosso, M., Castaldo, S. (2017) Privacy concerns and customers’ information sharing intentions, the role of culture”, in S. Sarma (ed.) Global Observations of the Influence of Culture on Consumer Buying Behavior, IGI Global, DOI: 10.4018/978-1-5225-2727-5.ch007, ISBN: 9781522527275, ISBN(ebook): 9781522527282, pp. 108-123.

Grosso, M., Castaldo, S., Busacca, B., Gaddar, S., Ostillio, M., (2017), Omnichannel branding. La vera sfida è integrare i canali creando circoli virtuosi che avvantaggino sia il negozio fisico, sia il web, sia il mobile”, Economia & Management, n° 5-6, pp. 81-89.

Grosso, M., Castaldo, S. (2017), “La forza di un paese: il ruolo della Distribuzione” (co-author S. Castaldo), in A. Mattiacci and F. Ceccotti (eds.) Non c’è più il marketing di una volta. Scritti in ricordo di Gennaro Cuomo, CEDAM 2017, EAN: 9788813362201, 69-78.

Grosso, M., Castaldo, S., Mallarini, E., Rindone, M. (2016) The path to gain customer loyalty in pharmacy retail: the role of the store in developing satisfaction and trust, Research in Social & Administrative Pharmacy, Vol. 12, No. 5, 699-712.

Grosso, M., Castaldo, S. (2016) Marketing, Egea, Milano, ISBN: 978-88-238-2718-9.

Grosso, M., Castaldo, S. (2016) CRM in Fashion Retail: Building Store Loyalty through Store Trust, in Vecchi Alessandra and Buckley Chitra (eds.) Handbook of Research on Global Fashion Management and Merchandising, IGI Global, DOI: 10.4018/978-1-5225-0110-7.ch021, ISBN13: 9781522501107, pp. 509-531.

Grosso, M., Castaldo, S., (2015) How Store Attributes Impact Shoppers’ Loyalty: Do Different National Cultures Follow The Same Loyalty Building Process?, The International Review of Retail, Distribution and Consumer Research, Vol. 25, No. 5, 53-515.

Grosso, M., Castaldo, S., (2015) Private Labels and National Brands: A Comparison Within Brand Extension”, in Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman (eds.) Advances in National Brand and Private Label Marketing, Springer Proceedings in Business and Economics, DOI: 10.1007/978-3-319-20182-5_10, ISBN: 978-3-319-20181-8, online ISBN: 978-3-319-20182-5, pp. 95-102.

Grosso, M., Castaldo, S., Premazzi, K. (2013) Retail and Channel Marketing, Edward Elgar Publishing Ltd, Camberley, ISBN: 978 1 78254 618 4