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Moritz Joerling

I am an Assistant Professor in Marketing. In 2020, I made my PhD in Marketing at RWTH Aachen University (Germany). During this time, I was a Visiting Scholar at Kellogg School of Management in 2019. After my PhD, I joined IÉSEG School of Management in Paris for one year as a Postdoc.

In my research, I investigate how individuals’ personality and technologies’ characteristics influence human behavior in human-technology interactions. I am highly interested in how technology should be designed to serve human needs best. My research was published in the Journal of Service Research, and Schmallenbach Business Review. I also serve as ad-hoc reviewer for the Journal of Service Research, Journal of Service Management, and Business Horizons. Before I started my academic career, I was working as Consultant at Horváth & Partners Management Consultants.

Selected Publications

Jörling M., Eitze S., Schmid P., Betsch C., Allen J., Böhm R. (2022) To disclose or not to disclose? Factors related to the willingness to disclose information to a COVID-19 tracing app. Information, Communication & Society; Volume 25 issue 7.

Paluch S., Tuzovic S., Holz HF., Kies A., Jörling M. (2021). “My colleague is a robot” – exploring frontline employees’ willingness to work with collaborative service robots. Journal of Service Management; Volume 33 issue 2.