Brands re-thinking ethnic and cultural stereotypes
This essay is adapted from one published in Helsingin Sanomat (in Finnish) 4.7.2020. Black Lives Matter movement has pushed many consumer brands to re-think their values and relationship especially with ethnic and cultural stereotypes. In recent weeks, radical brand...
PART I: What is videographic research?
Lifestyle research center will be featuring a series of short films this summer that guide anyone interested to consider perspectives into a novel methodology called “videographic research”. While academics and companies alike dominantly use textual (e.g. interviews)...
New Study: Covid-19 Lockdown Lifestyle Impacts (France & UK)
We’re glad to share news that Lifestyle Research Center has completed a large-scale international study about how Covid-19 lockdown has impacted lifestyles and wellbeing. The survey examines changes in different lifestyle consumption patterns, including...
Recommended: Podcast series on the impacts of COVID-19 on lifestyle
Now in its 12th episode, Quarantined Market Podcast series, brings to our attention key notions that can help understand the current conditions we are living in — including risk, social distancing, bureaucracy, dystopia, psychosis, preppers, virus & bacteria, among others.
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