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PART II: Videography: History and future perspectives

PART II: Videography: History and future perspectives

Videographic research is as old as film. If we consider a succinct historical perspective, cinema was in the first instance silent, where the image was exclusively based on visuality and movement. In hindsight, we can acknowledge the evocative power of video already...
Brands re-thinking ethnic and cultural stereotypes

Brands re-thinking ethnic and cultural stereotypes

This essay is adapted from one published in Helsingin Sanomat (in Finnish) 4.7.2020. Black Lives Matter movement has pushed many consumer brands to re-think their values ​​and relationship especially with ethnic and cultural stereotypes. In recent weeks, radical brand...
PART I: What is videographic research?

PART I: What is videographic research?

Lifestyle research center will be featuring a series of short films this summer that guide anyone interested to consider perspectives into a novel methodology called “videographic research”. While academics and companies alike dominantly use textual (e.g. interviews)...