We are delighted to announce that the “Sustainability Research Day II” is taking place next 27 April at Musée Gadagne – Lyon (from 9:30 to 17:30).

This research day aims to bring together scholars to initiate a critical and multidisciplinary debate on the responsibility and responsiveness of institutions to address, attain, and criticize Sustainable Development Goal (SDG) 12: Responsible Consumption and Production.

We welcome researchers, practitioners, and students interested in such critical topics to join our event. Please direct your queries about the academic program to event organizers Handan Vicdan (vicdan@em-lyon.com) or Jannsen Santana (santana@em-lyon.com). For practical information (accommodation and travel), please contact Emmanuelle Ravinet (ravinet@em-lyon.com).

We look forward to seeing you all in the beautiful and spring-blooming Lyon.


Registration is free of charge. Since we need to specify the exact number of participants for the seating capacity and catering services, registration is required for participation. The deadline for registration is the 14th of April.

Registration is closed!



Participants’ Arrival & Coffee
Diego Rinallo, Director of Emlyon Lifestyle Research Center
Opening Remarks
Handan Vicdan, Lifestyle Research Center
Javier Lloveras, Post-Growth Innovation Lab, University of Vigo, ES
Less is More: Why we need degrowth to create a sustainable and just future 
Sylvia Lorek, Sustainable Europe Research Institute – SERI, DE
Debate on ‘Consumption Corridors’
Frank de Bakker, IESEG School of Management, FR
Food for Thought: Activism, Partnerships and Managers
Mikko Laamanen, Consumption Research Norway (SIFO), NO
What do neo-materialist movement organisations’ scaling through strategies imply for consumer collective action?
 Coffee Break 
Unpacking SDG 12: Theoretical and Practical Insights  
·         Diego Rinallo, Lifestyle Research Center: “EU projects as a way to foster Sustainable Production and Consumption”
·         Handan Vicdan, Lifestyle Research Center:” “Post-growth narratives in sustainable fashion”
·         Jannsen Santana, Lifestyle Research Center: “(Un)sustainable large-scale events”
·         Karine Raïes, Lifestyle Research Center: “Sustainable food in prisons”
·         Mia Birau, Lifestyle Research Center: “Household food waste and public policy implications”
·         Verena Gruber, Lifestyle Research Center: “Factors influencing (un)sustainable transport choices” 
·         Hans Schlierer: “Integration of CSR content in the curricula of management education” 
Q&As and Conclusions


Musée Gadagne, 1 Place du Petit Collège, 69005 Lyon

For more information: https://www.gadagne-lyon.fr/en


Javier Lloveras

Javier is a Ramón y Cajal Fellow at the Post-growth Innovation Lab, University of Vigo (Spain). He previously held a Marie Skłodowska Curie Fellowship and was a Senior Lecturer in Marketing at the Manchester Metropolitan University. Javier’s research focuses on the intersection of degrowth, sustainable consumption, and marketing, employing a critical lens that highlights the political implications of marketing and consumption. His work has been featured in prestigious academic journals such as the Journal of Consumer Research, Marketing Theory, Organization, Ecological Economics, Journal of Marketing Management, and others. Javier’s research aims to challenge the current growth-oriented economic paradigm and promote sustainable alternatives for the benefit of society and the environment.

Sylvia Lorek

Sylvia Lorek is a researcher and policy consultant for sustainable consumption. She holds a Ph.D. in consumer economics based on degrees in household economics and nutrition (Oecotrophologie) as well as economics. The combination of these two disciplines provides her with the tools – the individual micro-economic and the societal macroeconomic perspective – for a well-founded analysis of the contexts, in which the scientific and societal discourses about sustainable consumption take place. As chair of the Sustainable Europe Research Institute, Germany, Sylvia Lorek is working on studies and as consultant for national and international organisations und institutes and holds leading positions in various national, regional and global research networks on sustainable consumption. She is Specialty Chief Editor for the section on Sustainable Consumption in Frontiers in Sustainability.

Frank de Bakker

Frank de Bakker is a full professor of Business and Society at IÉSEG School of Management in Lille, France. He earned his PhD at the University of Twente in the Netherlands. He is coordinating ICOR, the IÉSEG Center for Organizational Responsibility and serves as the academic director of the Master in Management for Sustainability. He teaches at different levels on corporate sustainability, business ethics and activism. In his research he combines insights from institutional theory, social movement studies and stakeholder engagement to examine interactions between activist groups and business firms on issues of corporate social responsibility (CSR). He also studies firms’ responses to such interactions, examining corporate political activity (CPA) and the role of sustainability managers within firms. His research appeared in journals like Academy of Management Review, Journal of Management Studies, Academy of Management Journal, Business & Society, Organization Studies, Journal of Business Ethics and many others.

Mikko Laamanen

Mikko Laamanen is Senior Researcher at Consumption Research Norway (SIFO) at the Oslo Metropolitan University (Norway). His doctorate is from Hanken School of Economics (Finland) and he has previously worked in academic positions in Finland, France, Germany and United Kingdom. Mikko’s research programme is situated at the intersection of sociologies of consumption, organization and social movements. He is expert in the everyday politics of technology, inclusion and social change. His current grant-winning projects investigate the organising of local production and consumption practices in urban areas as well as developing and conflict economies; the platformisation of sharing; resistance to digitalisation and surveillance, and sustainability in the consumption of arts. Mikko’s research has been published in leading journals and edited volumes in marketing and management, organizational sociology, sociology of consumption, social movement and environmental studies. Mikko co-coordinates the research network for Sociology of Consumption with the European Sociological Association. He is a research fellow at the Sustainable Europe Research Institute (SERI) and the Weizenbaum Institute for the Networked Society (both in Germany).

Diego Rinallo, Lifestyle Research Center

Diego studies how gender, sexuality, food, fashion, cultural heritage, spirituality, and religion are affected by market forces. His work looks at collective marketing devices (trade fairs, fashion weeks, territorial brands, geographical indications) and their role in market and consumption evolution. His research is published in leading journals such as Journal of Marketing, Journal of Business Ethics, Journal of Business Research, and Consumption Markets & Culture. He works with communities, NGOs, and governments to design impactful sustainable development initiatives through projects funded by the EU or other authorities. He is a member of the steering committee for the inscription of the Alpine Food Heritage in the UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity.

Handan Vicdan, Lifestyle Research Center

Handan is an Associate Professor of Marketing at Emlyon Business School. Her research stream includes studies of social, cultural, and technological transformations in how consumers (re)organize their lives and become producers of their experiences in actual/virtual theaters of consumption/production; specifically issues of consumer power, resistance, surveillance and platformization, and transformative consumer research issues, such as sustainable lifestyles and alternative food systems. As a consumer researcher, she engages in critical research that puts consumer well-being and sustainability at the heart of marketing practices. Currently, she works on changing sustainable fashion dynamics in the covid aftermath, and the role of technology-enabled prosumption in a degrowth transition.

 Jannsen Santana, Lifestyle Research Center

Jannsen is a post-doc researcher at the Lifestyle Research Center. He attained my PhD in Management Science (Marketing) from La Sorbonne University and ESCP Business School, which included a (virtual) visiting period at Royal Holloway University of London. His research interest spans on the role of cultural belief systems (e.g. religion or environmental beliefs) in shaping consumer culture and behavior. By engaging in ethnographic and other qualitative methods, his research is often embedded on literature about Consumer Spirituality, Sustainability, Queer Studies, and Marketing for Social Impact.

Karine Raïes, Lifestyle Research Center

Karine is an Associate Professor of Marketing at emlyon business school, France. She has previously worked at INSEEC Business school and at Grenoble Alpes University where she got a Phd in Marketing in 2009. She has been a visiting Scholar at University of Innsbruck, Austria. Her research is on branding, consumer behavior, digital media and mixed analysis methods. She has published a number of academic articles in the Journal of Business Research, Decisions Marketing, Marketing Journal of Research and Management, Recherche of Applications Marketing.


 Mia Birau, Lifestyle Research Center

Mia holds a PhD in business administration from Grenoble Ecole de Management, France and a doctorate in management from Université Savoie Mont-Blanc, IAE, France. Before joining emlyon business school, Mia was an assistant professor at SKEMA Business School, in Lille, France. Her research tries to identify the most efficient marketing tools that can be employed to increase consumer wellbeing. More specifically, her research projects focus on increasing healthy food consumption, reducing unhealthy food intake, decreasing food waste or encouraging wise consumption. Her research is employing quantitative methods, namely experimental research. She believes in the impact that research can have on society at large. Recently, one of her published article received the Thomas C. Kinnear award from Journal of Public Policy and Marketing for the most significant contribution to the understanding of marketing and public policy issues in the last three years.


 Verena Gruber, Lifestyle Research Center

Verena is an Associate Professor of Marketing, and her research broadly relates to consumption and sustainability. In her work she examines how individuals make sense of social and environmental aspects in their everyday lives in the way they choose products, embrace ethical lifestyles, or engage with nonprofit organizations. She also studies how marketing practices help or hinder environmental transitions, such as the role of advertising in shaping consumer perceptions or the influence of environmental impact measures on product choice. She has previously worked at HEC Montreal (Canada) and WU Vienna (Austria), where she received her habilitation venia docendi in 2015 and her doctoral degree in 2012.


Hans Schlierer

Hans Schlierer teaches mainly CSR and Sustainability in various programs at emlyon business school including Specialized Master Programs, Executive Programs, IMBA and EMBA. My research interests are focused on Corporate Social Responsibility (CSR) of companies, in particular the communication of CSR topics, the efficient implementation of a CSR strategy, but also how the integration of CSR content modifies the curricula of management education. Using qualitative research methods, I analyse the conditions of efficient CSR integration in management education and possible decoupling effects that impact the perception of CSR education among students and faculty.