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Brands re-thinking ethnic and cultural stereotypes

Brands re-thinking ethnic and cultural stereotypes

This essay is adapted from one published in Helsingin Sanomat (in Finnish) 4.7.2020. Black Lives Matter movement has pushed many consumer brands to re-think their values ​​and relationship especially with ethnic and cultural stereotypes. In recent weeks, radical brand...
Taste Research Day

Taste Research Day

[EDIT 1.4.2020 : TASTE RESEARCH DAY II PLANNED FOR JUNE 12, 2020, IS POSTPONED DUE TO COVID OUTBREAK. IT WILL BE RE-SCHEDULED AND HELD IN 2021.] In 2018, the Lifestyle Research Center organized a “Taste Research Day” for the first time. Given the success of the event,...
Regard neuf sur la motivation

Regard neuf sur la motivation

De Christine LAI Quels sont les leviers susceptibles d’influencer la motivation d’un commercial ? La recherche en management s’est très tôt emparée de ce sujet dont les enjeux financiers sont phénoménaux. Aux Etats-Unis, les entreprises investissent...