Short history of marketing at emlyon

par florence | Déc 7, 2022 | News, research

In the context of 150-year celebration of emlyon, Lifestyle research center wanted to sketch a short historical background of the key events, people, and influences that helped shape the evolution and activities of the marketing department at our school. With this in mind, we were fortunate to have the chance to interview some of the past marketing department leaders – including, Philippe Albert, Robert Salle, and Gilles Marion. The resulting text was published in the 150-year anniversary book and made available in shortened form below.