Lifestyle Research Centre at emlyon business school co-organises the 10th WORKSHOP ON INTERPRETIVE CONSUMER RESEARCH (ICR) by EIASM, in Lyon, May 9-10, 2019.

PROGRAM AT GLANCE (full program available via: EIASM website here):

WEDNESDAY 8TH MAY

17.00 – 18.30 Opening Reception (Musée Gadagne, 1 Place du Petit Collège, 69005 Lyon), sponsored by Lifestyle Research Center

THURSDAY 9TH MAY (emlyon campus, 23 avenue Guy de Collongue, 69134 Ecully)

7.45 Bus transportation from conference hotels to emlyon campus

8.30 Onsite registration (building A, entrance)

9.15 Introductions and welcome (building A, IBM HALL)

Track 1

(Room 1106)

Track 2

(Room 1108)

Track 3

(Room 1110)

Session 1

9.30-11.00

Addiction, anxiety and risk society Technology, consumption, and market making Witches and consumers
Break

11.00-11.30

Session 2

11.30-13.00

Interpretive, original, conceptual, and impactful consumption theories Care, caring, and market making Moralities, marketing, and consumption
Lunch 13.00-14.30
Session 3

14.30-16.00

Ontology, epistemology, and brands Blast from the past Future of consumption practices
Break
16.00-16.30
Session 4

16.30-18.00

Ideology, place, and conspiracy Body, gender, and domesticity Bodies, metrics, and mediation

18.30 Bus transportation from emlyon campus to workshop dinner venue (Place Bellecour)

19.00-22.30 Workshop Dinner

FRIDAY 10TH MAY
8.00 Bus transportation from conference hotels to emlyon campus

Track 1

(Room 1106)

Track 2

(Room 1108)

Track 3

(Room 1110)

Session 5

9.00-11.00

Ethnography and the reflexive research

 

Representing consumers Theory of objects

 

Break
11.00-11.30
Session 6

11.30 -13.00

(New) critical approaches for theory building Fringe consumers Theories of sustainability
Lunch 13.00-14.30
Session 7

14.30 – 16.00

Family relationships and practices

 

Platforms, algorithms, and consumption Film

 

Break 16.00-16.30
Session 8 16.30 – 18.00 Power and ethics of taste Consumer creativity, flow, failure Roundtable
Farewell drinks 18.00-18.45 Rooftop, building A
Bus transport 18.45 Bus going to city center (Place Bellecour)