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Lifestyle Research Centre at emlyon business school brings together excellence and researchers passionate for advancing lifestyle-related research and knowledge. In short, we embrace broader and critical perspective on how lifestyles and markets work.

The main focus of our research is to examine the ongoing “ruptures” and changes in lifestyle phenomena that impact market formation and evolution as well as branding.

Interview by Survey Magazine: Customer Data Collection at the Point-of-Sale

By | May 7th, 2018|Categories: News, research|Tags: , , , , , , |

This text is adapted from interview originally published in French by Survey Magazine, find the link to original article HERE. Customer Data Collection at the Point-of-Sale: Where Are We Right Now? (Survey Magazine): What are the current [...]

Cambridge Analytica’s ‘secret’ psychographic tool is a ghost from the past

By | April 4th, 2018|Categories: News, research|Tags: , , , , |

[This article is reposted from The Conversation (originally published 3 April 2018), under the creative commons licence.] The ongoing Facebook and Cambridge Analytica scandal has revealed just how vulnerable our social-media data are to exploitation. [...]

Apply: 4th EMLyon Videography Workshop / 16-18 May 2018

By | January 27th, 2018|Categories: events|Tags: , , , , |

Apply now to 4th Videography Workshop organised by Lifestyle Research Centre at EMLYON Business School, Lyon, France, 16-18 May, 2018. This two-and-half-day intensive workshop is designed particularly for researchers, Phd students, and also industry practitioners who wish to communicate their research [...]

Internal Presentations 2017/18

By | November 3rd, 2017|Categories: events|

IP are privileged moments to present our research works  whatever their maturity level. It's an “Internal meeting” in a friendly atmosphere. Presentations should not exceed 20 minutes so as to keep plenty of time [...]