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Lifestyle Research Centre at emlyon business school brings together excellence and researchers passionate for advancing lifestyle-related research and knowledge.

Lifestyle Research Centre at emlyon business school brings together excellence and researchers passionate for advancing lifestyle-related research and knowledge. In short, we embrace broader and critical perspective on how lifestyles and markets work.

The main focus of our research is to examine the ongoing “ruptures” and changes in lifestyle phenomena that impact market formation and evolution as well as branding.

ICR 2019 emlyon program

Lifestyle Research Centre at emlyon business school co-organises the 10th WORKSHOP ON INTERPRETIVE CONSUMER RESEARCH (ICR) by EIASM, in Lyon, May 9-10, 2019. Find here the program…

Assistant Professor in Digital Marketing

The AIM Research Center on Artificial Intelligence in Value Creation investigates how Artificial Intelligence and related emerging technologies affect value creation in human interactions and consumer behavior, and the new way companies create and capture value doing...

Internal Presentations 2018/19

IP are privileged moments to present our research works  whatever their maturity level. It's an “Internal meeting” in a friendly atmosphere. Presentations should not exceed 20 minutes so as to keep plenty of time for discussion. Date                                   ...

emlyon to host ICR 2019 (9-10 May)

We’re thrilled to announce that Lifestyle Research Centre at emlyon business school will be co-organizing the 10th workshop in Interpretive Consumer Research (ICR) in Lyon on May 9- 10, 2019. The biennial EIASM Interpretive Consumer Research Workshop is a leading...

Sustainability Research Day – October 26, 2018

  Mark your calendars for an exciting Sustainability Research Day organized by emlyon Lifestyle Research Center: October 26, 2018 (9:00 AM – 5:00 PM), Musée Gadagne (Petit Théâtre), Lyon 5°.  The objective of this research day is to bring together scholars from...

Taste Research Day: The Modern Weavers

emlyon business school Lifestyle Research Center organized the Taste Research Day on April 25th. The goal of the event was not only to enhance our understanding of taste, but also to establish three bridges. The first bridge connected separate academic fields...

Research Day on Taste: 25 April 2018

  emlyon business school Lifestyle Research Centre organizes a Research Day dedicated to Taste on April 25, 2018 (8h45 AM – 5PM), in Lyon, at Musée Gadagne (room “Petit Théâtre”). This research day is envisioned as an inclusive event gathering International and French...

Algorithms, digital platforms and power

Our postdoctoral researcher Massimo Airoldi has recently published a short article on the website of Fondazione Giangiacomo Feltrinelli, an important cultural institution based in Milan. The article, written in Italian, discusses the “dark side” of online algorithms –...

Apply: 4th EMLyon Videography Workshop / 16-18 May 2018

Apply now to 4th Videography Workshop organised by Lifestyle Research Centre at EMLYON Business School, Lyon, France, 16-18 May, 2018. This two-and-half-day intensive workshop is designed particularly for researchers, Phd students, and also industry practitioners who...

Selfies and Brands

While self-portraiture is nearly as old as art itself, the photographic selfie emerged as a globally recognized phenomenon only recently, as a result of the rising “attention economy” and its growing appetite for likes, followers, retweets and fame. Google estimates...

Digital Research Methods Workshop / 5 Dec 2017

WORKSHOP ON DIGITAL RESEARCH METHODS focuses on state-of-the-art methods for analysing textual and visual digital data, consisting of three modules:  Tuesday 5th December (9:00-17:30), room B066 9:00    “MAKING SENSE OF DIGITAL DATA USING VISUAL NETWORK ANALYSIS WITH...

Internal Presentations 2017/18

  IP are privileged moments to present our research works  whatever their maturity level. It's an “Internal meeting” in a friendly atmosphere. Presentations should not exceed 20 minutes so as to keep plenty of time for discussion.     Date  Who is presenting? Paper...

Digital Lifestyles Research Day / 4 Dec 2017

emlyon Business School Lifestyle Research Centre organises a research day dedicated to “Digital Lifestyles” at Ecully Campus on 4 December 2017, 9:00 am - 4:00 pm (Roland Calori amphi, Building B). Our program includes a range of international specialists on the...

Call for Papers: JMM Videography Special Issue

We’re super happy to tell that me, Joel Hietanen and Doug Brownlie are going to be Guest Editors for an exciting upcoming Videography Special Issue in Journal of Marketing Management titled “Screening Marketing: Videography and the Expanding Horizons of Filmic...

L’uberisation, une disruption technologique ?

« Tout le monde craint de se faire ubériser ». Cette déclaration de Maurice Levy au Financial Times en décembre 2014 a popularisé le terme uberisation. Depuis, ce terme est utilisé pour désigner des phénomènes variés mais qui tous ont un lien avec les bouleversements...

Apply: 3rd EMLyon Videography Workshop / 11-13 May 2017

Apply now to the 3rd Videography Workshop organised at EMLYON Business School, Lyon, France, 11-13 May, 2017. In collaboration with Lifestyle Research Centre, this two-and-half-day intensive workshop is designed particularly for researchers, Phd students, and industry...

Visualising Research – Lifestyle Research Day / 10 May 2017

emlyon Business School Lifestyle Research Centre will organise a research day dedicated to “Visualising Research” thematics at Ecully Campus on 10 May 2017. Our preliminary program includes a range of international specialists on visual research and methodologies,...