Lifestyle Research Centre at emlyon business school brings together excellence and researchers passionate for advancing lifestyle-related research and knowledge. In short, we embrace broader and critical perspective on how lifestyles and markets work.
The main focus of our research is to examine the ongoing “ruptures” and changes in lifestyle phenomena that impact market formation and evolution as well as branding.
Our postdoctoral researcher Massimo Airoldi has recently published a short article on the website of Fondazione Giangiacomo Feltrinelli, an important cultural institution based in Milan. The article, written in Italian, discusses the “dark side” of [...]
Apply now to 4th Videography Workshop organised by Lifestyle Research Centre at EMLYON Business School, Lyon, France, 16-18 May, 2018. This two-and-half-day intensive workshop is designed particularly for researchers, Phd students, and also industry practitioners who wish to communicate their research [...]
Brand selfies featuring champagne in Instagram (image by artist Maria Federley) While self-portraiture is nearly as old as art itself, the photographic selfie emerged as a globally recognized phenomenon only recently, as a [...]
WORKSHOP ON DIGITAL RESEARCH METHODS focuses on state-of-the-art methods for analysing textual and visual digital data, consisting of three modules: Tuesday 5th December (9:00-17:30), room B066 9:00 “MAKING SENSE OF DIGITAL DATA USING VISUAL [...]
IP are privileged moments to present our research works whatever their maturity level. It's an “Internal meeting” in a friendly atmosphere. Presentations should not exceed 20 minutes so as to keep plenty of time [...]
emlyon business school invites applications for a position of Assistant, Associate or Full Professor in Digital Marketing (quantitative analysis, business analytics) beginning in September 2018. Candidates should have the following requirements: • have a PhD [...]
emlyon Business School Lifestyle Research Centre organises a research day dedicated to “Digital Lifestyles” at Ecully Campus on 4 December 2017, 9:00 am - 4:00 pm (Roland Calori amphi, Building B). Our program includes a range of international specialists on [...]
We’re thrilled to announce that Lifestyle Research Centre at Emlyon business school will be co-organizing the 10th workshop in Interpretive Consumer Research (ICR) in Lyon. The biennial EIASM Interpretive Consumer Research Workshop is a leading [...]
We’re super happy to tell that me, Joel Hietanen and Doug Brownlie are going to be Guest Editors for an exciting upcoming Videography Special Issue in Journal of Marketing Management titled “Screening Marketing: Videography and the [...]
Qu’est-ce qui a fait d’un simple vin, cultivé dans une région viticole plutôt médiocre, l’une des icônes les plus célèbres et les plus féériques d’aujourd’hui ? Comment le champagne a-t-il, contre toute attente, atteint un [...]
« Tout le monde craint de se faire ubériser ». Cette déclaration de Maurice Levy au Financial Times en décembre 2014 a popularisé le terme uberisation. Depuis, ce terme est utilisé pour désigner des phénomènes variés mais [...]
Apply now to the 3rd Videography Workshop organised at EMLYON Business School, Lyon, France, 11-13 May, 2017. In collaboration with Lifestyle Research Centre, this two-and-half-day intensive workshop is designed particularly for researchers, Phd students, and industry practitioners who [...]
emlyon Business School Lifestyle Research Centre will organise a research day dedicated to “Visualising Research” thematics at Ecully Campus on 10 May 2017. Our preliminary program includes a range of international specialists on visual research and methodologies, [...]