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The main focus of our research is to examine the ongoing “ruptures” and changes in lifestyle phenomena that impact market formation and evolution as well as branding.

Lifestyle Research Centre at emlyon business school brings together excellence and researchers passionate for advancing lifestyle-related research and knowledge. In short, we embrace broader and critical perspective on how lifestyles and markets work. The main focus of our research is to examine the ongoing “ruptures” and changes in lifestyle phenomena that impact market formation and evolution as well as branding.

Center currently has 21 members

Brigitte Auriacombe

Brigitte Auriacombe

Associate Professor of Service Marketing

I am professor of Marketing at emlyon business school. I began my career by a 15-years professional experience as Marketing Manager in the Accor Group, a world leader in hospitality and services. More…
Verena Gruber

Verena Gruber

Associate Professor of Marketing

I am an Associate Professor of Marketing, and my research broadly relates to consumption and sustainability. In my work I examine how individuals make sense of social and environmental aspects in their everyday lives in the way they choose products, embrace ethical lifestyles, or engage with nonprofit organizations. More…

Moritz Joerling

Moritz Joerling

Assistant Professor in Marketing

I am an Assistant Professor in Marketing. In 2020, I made my PhD in Marketing at RWTH Aachen University (Germany). During this time, I was a Visiting Scholar at Kellogg School of Management in 2019. After my PhD, I joined IÉSEG School of Management in Paris for one year as a Postdoc. More…

Marta Pizzetti

Marta Pizzetti

Assistant Professor of Marketing

I am Assistant Professor of Marketing and member of the Lifestyle Research Center at emlyon Business School (Lyon, France). I received my PhD at Università della Svizzera Italiana (Lugano, Switzerland) in 2016, where I also worked as Post.Doc researcher (2017 – 2019) . More…

Alice Riou

Alice Riou

Associate Professor of marketing

Alice RIOU is an Associate Professor of marketing at emlyon business school (since 2007), and a member of the Lifestyle Research Center. She ran a digital hiking agency for 20 years and she received multiple Pedagogy Awards. She received a Master of Research from Université Jean Moulin Lyon III… More…

Yingting Wen

Yingting Wen

Assistant Professor of Marketing

I joined emlyon business school as an Assistant Professor of Marketing after receiving my Ph.D. at ESSEC Business school (Cergy, France), where I also taught marketing courses. My research areas lie at the intersection of judgment and decision-making, consumer behavior, and public policymaking. More…

Mia Birau

Mia Birau

Mia holds a PhD in business administration from Grenoble Ecole de Management, France and a doctorate in management from Université Savoie Mont-Blanc, IAE, France. More…

Lotta Harju

Lotta Harju

I am a researcher in work and organizational psychology and assistant professor in organizational behavior at emlyon since 2019. I am affiliated to Behavioral Research in Organizations (BRiO) and Lifestyle research groups. More…

Christine Lai

Christine Lai

Associate Professor of Marketing

Christine LAI-BENNEJEAN is an Associate Professor of Marketing at EMLYON Business School. She holds an MBA in International Business from National Chiao Tung Univeristy at Taiwan, a Master specialized in Business Administration Research at ESSEC More…

Anissa Pomiès

Anissa Pomiès

Associate Professor of Marketing

I received a Ph.D. in Marketing from La Sorbonne University and ESCP Europe. I also hold a Master’s degree in Sociology from La Sorbonne University and École Normale Supérieure.
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Joonas Rokka

Joonas Rokka

Professor of Marketing

Joonas Rokka is marketing professor specialised in studying consumer experiences, practices and culture and how they are mediated, impacted, and shaped through digital media. His main research area is the visual and visual research methods including videography. More…

Miriam FARIAS

Miriam FARIAS

Postdoctoral Researcher

I am a Postdoctoral Researcher at the Lifestyle Research Center. I have recently obtained my Ph.D. in Management from the Federal University of Pernambuco in Brazil, which included a visiting period at Skema Business School in Lille, France. I also hold a master’s degree in Management from Federal University of Pernambuco. More…

Klaus Heine

Klaus Heine

Assistant Professor of Luxury Marketing

Before joining EMLYON, Klaus Heine worked as a researcher at TU Berlin. He is based at the campus in Shanghai and specializes in luxury brand management and consumer behavior.
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Alisa Minina Jeunemaïtre

Alisa Minina Jeunemaïtre

Associate Professor of Marketing

I am Associate Professor of Marketing at emlyon business school, France. I have previously worked at Ipag Business School (Paris, France) and Stockholm Business School (Stockholm, Sweden). I obtained my PhD in Business Administration at Stockholm university in 2017. More…

Karine Raïes

Karine Raïes

Associate Professor of Marketing

I am Associate Professor of Marketing at emlyon business school, France. I have previously worked at INSEEC Business school and at Grenoble Alpes University where I got a Phd in Marketing in 2009.
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Lionel Sitz

Lionel Sitz

Associate Professor of Marketing

Lionel Sitz is Associate Professor in Marketing. His research interests concern, among other things, brand communities, relationships between ethnicity and consumption, consumer resistance and shopping experience. More…
Monica Grosso

Monica Grosso

Associate Professor of Marketing

Monica Grosso, is Associate Professor of Marketing at emlyon Business School, Lyon, France and SDA Fellow Professor of Marketing at SDA Bocconi, Milan. She holds a Ph.D. and a doctorate in management from Bocconi University.
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Anil Isisag

Anil Isisag

Anil earned his PhD in Marketing at the University of Wisconsin-Madison, US. As a culturally oriented consumer researcher, his research interests involve digitalization of consumer culture, risk taking consumer behavior, market dynamics, and cultural branding. More…

Catherine Pardo

Catherine Pardo

Professor of B2B Marketing

Catherine Pardo is professor of business-to-business marketing at emlyon business school. She holds a Ph.D. from the University of Burgundy, and an Accreditation to supervise research in Management Science from the University of Montpellier.
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Diego Rinallo

Diego Rinallo

Associate Professor

I study how gender, sexuality, food, fashion, cultural heritage, spirituality, and religion are affected by market forces. My work looks at collective marketing devices (trade fairs, fashion weeks, territorial brands, geographical indications) and their role in market and consumption evolution. More…

Handan Vicdan

Handan Vicdan

Associate Professor of Marketing

Handan is an Associate Professor of Marketing at Emlyon Business School. Handan VICDAN earned a Ph.D. in Business Administration with concentration in Marketing from the University of Texas-Pan American in 2010, and has worked in the U.S. as an Assistant Professor of Marketing
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