Sélectionner une page

The main focus of our research is to examine the ongoing “ruptures” and changes in lifestyle phenomena that impact market formation and evolution as well as branding.

Lifestyle Research Centre at emlyon business school brings together excellence and researchers passionate for advancing lifestyle-related research and knowledge. In short, we embrace broader and critical perspective on how lifestyles and markets work. The main focus of our research is to examine the ongoing “ruptures” and changes in lifestyle phenomena that impact market formation and evolution as well as branding.

Center currently has 14 members

Joonas Rokka

Joonas Rokka

Associate Professor of Marketing

Joonas Rokka is marketing professor specialised in studying consumer experiences, practices and culture and how they are mediated, impacted, and shaped through digital media. His main research area is the visual and visual research methods including videography.
More…

Handan Vicdan

Handan Vicdan

Associate Professor of Marketing

Handan is an Associate Professor of Marketing at Emlyon Business School. Handan VICDAN earned a Ph.D. in Business Administration with concentration in Marketing from the University of Texas-Pan American in 2010, and has worked in the U.S. as an Assistant Professor of Marketing
More…

Monica Grosso

Monica Grosso

Associate Professor of Marketing

 

Monica Grosso, is Associate Professor of Marketing at emlyon Business School, Lyon, France and SDA Fellow Professor of Marketing at SDA Bocconi, Milan. She holds a Ph.D. and a doctorate in management from Bocconi University. She has been Visiting Professor at Edhec Business School.
More…

Lydia Ottlewski

Lydia Ottlewski

Visiting PhD student at emlyon business school

Lydia Ottlewski is a visiting PhD Student from the University of St. Gallen in Switzerland. Before joining emlyon business school, she gained professional experience at IBM & Berlin Fashion Week. She holds a Master’s degree from the University of Southern Denmark (SDU) in Brand Management & Marketing Communication and spent an exchange semester at Seoul National University in South Korea. More…

Christine Lai

Christine Lai

Associate Professor of Marketing

Christine LAI-BENNEJEAN is an Associate Professor of Marketing at EMLYON Business School. She holds an MBA in International Business from National Chiao Tung Univeristy at Taiwan, a Master specialized in Business Administration Research at ESSEC and a Ph.D. in Marketing, specialized in sales force management at ESSEC Business School. More…

Anissa Pomiès

Anissa Pomiès

Associate Professor of Marketing

I received a Ph.D. in Marketing from La Sorbonne University and ESCP Europe. I also hold a Master’s degree in Sociology from La Sorbonne University and École Normale Supérieure.
More…
Massimo Airoldi

Massimo Airoldi

Assistant Professor of Marketing

Massimo Airoldi is Assistant Professor at EMLYON Business School. He has recently completed his PhD in Sociology and Methodology at NASP, University of Milan, with a doctoral thesis titled “Digital Distinction. Studying musical taste through digital methods”.
More…
Catherine Pardo

Catherine Pardo

Professor of B2B Marketing

Catherine Pardo is professor of business-to-business marketing at emlyon business school. She holds a Ph.D. from the University of Burgundy, and an Accreditation to supervise research in Management Science from the University of Montpellier.
More…
Klara Scheurenbrand

Klara Scheurenbrand

Post-Doctoral Researcher

Klara Scheurenbrand is a Post-Doctoral Researcher in the Lifestyle Research Center. She has recently completed her PhD in Management Studies at the University of Liverpool. More…

Karine Raïes

Karine Raïes

Associate Professor of Marketing

I am Associate Professor of Marketing at emlyon business school, France. I have previously worked at INSEEC Business school and at Grenoble Alpes University where I got a Phd in Marketing in 2009. More…
Lionel Sitz

Lionel Sitz

Associate Professor of Marketing

Lionel Sitz is Associate Professor in Marketing. His research interests concern, among other things, brand communities, relationships between ethnicity and consumption, consumer resistance and shopping experience. He is particularly interested in consumer social movements, the construction of collective consumer identity, sociological and anthropological approaches of consumption and qualitative methodologies. His teaching revolves around branding, consumer behavior and sociology and anthropology of consumption.
More…
Brigitte Auriacombe

Brigitte Auriacombe

Associate Professor of Service Marketing

I am professor of Marketing and Head of the Marketing Department at emlyon business school. I began my career by a 15-years professional experience as Marketing Manager in the Accor Group, a world leader in hospitality and services. I then decided to reorient my career towards teaching and research. I completed a PhD in Marketing at Université Paul Cezanne, Aix-Marseille 3, in 2010.
More…
Sara Belghiti

Sara Belghiti

Associate Professor of Marketing

I am an Assistant Professor of Marketing at emlyon business school, and a member of the Lifestyle Research Center. I am completing my Ph.D. in ESCP Europe as well as La Sorbonne University in Paris. My research focuses on the phygital shopping experience that takes place in a point of sale combining both physical and digital components and stimuli. More…
Klaus Heine

Klaus Heine

Assistant Professor of Luxury Marketing

Before joining EMLYON, Klaus Heine worked as a researcher at TU Berlin. He is based at the campus in Shanghai and specializes in luxury brand management and consumer behavior.
More…
Junsong CHEN

Junsong CHEN

Professor of Marketing

Dr. Junsong Chen is Professor of Marketing at emlyon business school, Assistant Dean of emlyon Asia campus, and Academic Director of Executive Education. Dr. Chen obtained his Ph.D. in Marketing from University of Birmingham, UK in 2003 and later joined the Marketing Faculty of China Europe International Business School (CEIBS) where he has served for ten years. More…