par florence | Mai 22, 2023 | News, Uncategorized
This blog post is based on a thesis completed in 2022 by PGE students – Capucine Appercé, Clémence Ritter-Mersch and Mathilde Chambon – under the supervision of their professor Anissa Pomiès. Over 5,000 years old, associated with life and death, with the...
par florence | Mai 22, 2023 | News, Uncategorized
This blog article is written by Anissa Pomiès, Brigitte Auriacombe and Karine Raïes, Lifestyle Research Center, emlyon business school and Saïda Boukriba, Research Assistant.English version below. Trois chercheuses de emlyon business school et membres du lifestyle...
par florence | Avr 12, 2022 | News, research, Uncategorized
« Screenshot taken by the author from https://videogame.balenciaga.com/en/ on 11 April 2022, published under fair use ». More and more popular among luxury companies for marketing purposes, current gamification strategies have yet to reach...
par florence | Mar 1, 2022 | events, News, Uncategorized
We are thrilled to announce Branding Research Day on May 5th, 2022, at the Musée Gadagne located in the center of Lyon’s magical old town. Hosted by emlyon business school’s Lifestyle Research Center, this daylong, face-to-face event aims to bring together academic...
par florence | Avr 17, 2021 | events, News, Uncategorized
In 2018, the lifestyle research center organized a seminar on taste. Following this event, Consumption, Markets & Culture published a special issue on taste edited by Anissa Pomiès (emlyon business schjool), Zeynep Arsel (Concordia University), and Jonathan Bean...
par joonas | Oct 31, 2020 | events, Uncategorized
A lot of the conversations about the year 2020 cover one theme: Covid-19. Living through 2020 and talking about 2020 have mostly been about understanding the impact of the covid pandemic in our lives, which was unfolded in the most diverse ways. The pandemic has...
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