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PART III: The Power of Video in Research

PART III: The Power of Video in Research

Through our entire beings, we live and breathe the age of video. As Norman Denzin (2005) already put it some time ago, “the dominant cultural form of the twentieth century is, and has been cinema and now video”. What we interpret through calm consideration and our...
PART II: Videography: History and future perspectives

PART II: Videography: History and future perspectives

Videographic research is as old as film. If we consider a succinct historical perspective, cinema was in the first instance silent, where the image was exclusively based on visuality and movement. In hindsight, we can acknowledge the evocative power of video already...
PART I: What is videographic research?

PART I: What is videographic research?

Lifestyle research center will be featuring a series of short films this summer that guide anyone interested to consider perspectives into a novel methodology called “videographic research”. While academics and companies alike dominantly use textual (e.g. interviews)...
ACR Paris film track – Call for films

ACR Paris film track – Call for films

The Association for Consumer Research Conference (ACR), world’s premier venue for consumer research will take place in Paris, France, October 1-4 2020. Lifestyle research center at emlyon is strongly present in organizing the conference, by co-hosting the ACR...