par joonas | Juil 10, 2020 | research
Videographic research is as old as film. If we consider a succinct historical perspective, cinema was in the first instance silent, where the image was exclusively based on visuality and movement. In hindsight, we can acknowledge the evocative power of video already...
par joonas | Juin 26, 2020 | research
Lifestyle research center will be featuring a series of short films this summer that guide anyone interested to consider perspectives into a novel methodology called “videographic research”. While academics and companies alike dominantly use textual (e.g. interviews)...
par joonas | Juin 8, 2020 | News, research
We’re glad to share news that Lifestyle Research Center has completed a large-scale international study about how Covid-19 lockdown has impacted lifestyles and wellbeing. The survey examines changes in different lifestyle consumption patterns, including...
par joonas | Jan 23, 2020 | events, research
The Association for Consumer Research Conference (ACR), world’s premier venue for consumer research will take place in Paris, France, October 1-4 2020. Lifestyle research center at emlyon is strongly present in organizing the conference, by co-hosting the ACR...
par joonas | Mai 7, 2018 | News, research
This text is adapted from interview originally published in French by Survey Magazine, find the link to original article HERE. Customer Data Collection at the Point-of-Sale: Where Are We Right Now? (Survey Magazine): What are the current tools to gather data about...
par joonas | Avr 4, 2018 | News, research
[This article is reposted from The Conversation (originally published 3 April 2018), under the creative commons licence.] The ongoing Facebook and Cambridge Analytica scandal has revealed just how vulnerable our social-media data are to exploitation. Marketers,...
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