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Perfume consumption

Perfume consumption

This blog post is based on a thesis completed in 2022 by PGE students – Capucine Appercé, Clémence Ritter-Mersch and Mathilde Chambon – under the supervision of their professor Anissa Pomiès. Over 5,000 years old, associated with life and death, with the...
Brands re-thinking ethnic and cultural stereotypes

Brands re-thinking ethnic and cultural stereotypes

This essay is adapted from one published in Helsingin Sanomat (in Finnish) 4.7.2020. Black Lives Matter movement has pushed many consumer brands to re-think their values ​​and relationship especially with ethnic and cultural stereotypes. In recent weeks, radical brand...
emlyon to host ICR 2019 (9-10 May)

emlyon to host ICR 2019 (9-10 May)

We’re thrilled to announce that Lifestyle Research Centre at emlyon business school will be co-organizing the 10th workshop in Interpretive Consumer Research (ICR) in Lyon on May 9- 10, 2019. The biennial EIASM Interpretive Consumer Research Workshop is a leading...
Digital Lifestyles Research Day / 4 Dec 2017

Digital Lifestyles Research Day / 4 Dec 2017

emlyon Business School Lifestyle Research Centre organises a research day dedicated to “Digital Lifestyles” at Ecully Campus on 4 December 2017, 9:00 am – 4:00 pm (Roland Calori amphi, Building B). Our program includes a range of international specialists on the...