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Lifestyle Research Center in the News!

ICR 2019 emlyon program

Lifestyle Research Centre at emlyon business school co-organises the 10th WORKSHOP ON INTERPRETIVE CONSUMER RESEARCH (ICR) by EIASM, in Lyon, May 9-10, 2019. Find here the program…

Assistant Professor in Digital Marketing

The AIM Research Center on Artificial Intelligence in Value Creation investigates how Artificial Intelligence and related emerging technologies affect value creation in human interactions and consumer behavior, and the new way companies create and capture value doing...

emlyon to host ICR 2019 (9-10 May)

We’re thrilled to announce that Lifestyle Research Centre at emlyon business school will be co-organizing the 10th workshop in Interpretive Consumer Research (ICR) in Lyon on May 9- 10, 2019. The biennial EIASM Interpretive Consumer Research Workshop is a leading...

Taste Research Day: The Modern Weavers

emlyon business school Lifestyle Research Center organized the Taste Research Day on April 25th. The goal of the event was not only to enhance our understanding of taste, but also to establish three bridges. The first bridge connected separate academic fields...

Research Day on Taste: 25 April 2018

  emlyon business school Lifestyle Research Centre organizes a Research Day dedicated to Taste on April 25, 2018 (8h45 AM – 5PM), in Lyon, at Musée Gadagne (room “Petit Théâtre”). This research day is envisioned as an inclusive event gathering International and French...

Algorithms, digital platforms and power

Our postdoctoral researcher Massimo Airoldi has recently published a short article on the website of Fondazione Giangiacomo Feltrinelli, an important cultural institution based in Milan. The article, written in Italian, discusses the “dark side” of online algorithms –...

Selfies and Brands

While self-portraiture is nearly as old as art itself, the photographic selfie emerged as a globally recognized phenomenon only recently, as a result of the rising “attention economy” and its growing appetite for likes, followers, retweets and fame. Google estimates...

Call for Papers: JMM Videography Special Issue

We’re super happy to tell that me, Joel Hietanen and Doug Brownlie are going to be Guest Editors for an exciting upcoming Videography Special Issue in Journal of Marketing Management titled “Screening Marketing: Videography and the Expanding Horizons of Filmic...

L’uberisation, une disruption technologique ?

« Tout le monde craint de se faire ubériser ». Cette déclaration de Maurice Levy au Financial Times en décembre 2014 a popularisé le terme uberisation. Depuis, ce terme est utilisé pour désigner des phénomènes variés mais qui tous ont un lien avec les bouleversements...