News 2017-05-09T09:38:33+00:00

“Screening Marketing” videography special issue is out

By | August 7th, 2018|Categories: News, Non classé|Tags: , , , , , , |

Lifestyle Research Center has been involved in a ground-breaking initiative to re-consider and envision novel video-based research approaches in a videography special issue published by the Journal of Marketing Marketing. The special issue "Screening Marketing: [...]

Interview by Survey Magazine: Customer Data Collection at the Point-of-Sale

By | May 7th, 2018|Categories: News, research|Tags: , , , , , , |

This text is adapted from interview originally published in French by Survey Magazine, find the link to original article HERE. Customer Data Collection at the Point-of-Sale: Where Are We Right Now? (Survey Magazine): What are the current [...]

Cambridge Analytica’s ‘secret’ psychographic tool is a ghost from the past

By | April 4th, 2018|Categories: News, research|Tags: , , , , |

[This article is reposted from The Conversation (originally published 3 April 2018), under the creative commons licence.] The ongoing Facebook and Cambridge Analytica scandal has revealed just how vulnerable our social-media data are to exploitation. [...]