ICR 2019 emlyon program
Lifestyle Research Centre at emlyon business school co-organises the 10th WORKSHOP ON INTERPRETIVE CONSUMER RESEARCH (ICR) by EIASM, in Lyon, May 9-10, 2019. Find here the program…
"Screening Marketing" videography special issue is out
Lifestyle Research Center has been involved in a ground-breaking initiative to re-consider and envision novel video-based research approaches in a videography special issue published by the Journal of Marketing Marketing. The special issue « Screening...Interview by Survey Magazine: Customer Data Collection at the Point-of-Sale
This text is adapted from interview originally published in French by Survey Magazine, find the link to original article HERE. Customer Data Collection at the Point-of-Sale: Where Are We Right Now? (Survey Magazine): What are the current tools to gather data about...
Cambridge Analytica’s ‘secret’ psychographic tool is a ghost from the past
[This article is reposted from The Conversation (originally published 3 April 2018), under the creative commons licence.] The ongoing Facebook and Cambridge Analytica scandal has revealed just how vulnerable our social-media data are to exploitation. Marketers,...
Commentaires récents