Interview by Survey Magazine: Customer Data Collection at the Point-of-Sale

By | 2018-05-07T13:27:04+00:00 May 7th, 2018|News, research|

This text is adapted from interview originally published in French by Survey Magazine, find the link to original article HERE. Customer Data Collection at the Point-of-Sale: Where Are We Right Now? (Survey Magazine): What are the current tools to gather data about customers at the moment of purchase? (Margherita Pagani): Different technologies allow new ways to collect [...]

Cambridge Analytica’s ‘secret’ psychographic tool is a ghost from the past

By | 2018-04-04T19:32:25+00:00 April 4th, 2018|News, research|

[This article is reposted from The Conversation (originally published 3 April 2018), under the creative commons licence.] The ongoing Facebook and Cambridge Analytica scandal has revealed just how vulnerable our social-media data are to exploitation. Marketers, political groups and shadowy third parties can now harvest our information, divide us into homogenous groups and send targeted [...]