About Joonas Rokka

This author has not yet filled in any details.
So far Joonas Rokka has created 7 blog entries.

“Screening Marketing” videography special issue is out

By | 2018-08-07T14:25:35+00:00 August 7th, 2018|News, Non classé|

Lifestyle Research Center has been involved in a ground-breaking initiative to re-consider and envision novel video-based research approaches in a videography special issue published by the Journal of Marketing Marketing. The special issue "Screening Marketing: Videography and the Expanding Horizons of Filmic Research" was co-edited by Joonas Rokka (emlyon business school), Joel Hietanen (Aalto University, Finland) [...]

Interview by Survey Magazine: Customer Data Collection at the Point-of-Sale

By | 2018-05-07T13:27:04+00:00 May 7th, 2018|News, research|

This text is adapted from interview originally published in French by Survey Magazine, find the link to original article HERE. Customer Data Collection at the Point-of-Sale: Where Are We Right Now? (Survey Magazine): What are the current tools to gather data about customers at the moment of purchase? (Margherita Pagani): Different technologies allow new ways to collect [...]

Cambridge Analytica’s ‘secret’ psychographic tool is a ghost from the past

By | 2018-04-04T19:32:25+00:00 April 4th, 2018|News, research|

[This article is reposted from The Conversation (originally published 3 April 2018), under the creative commons licence.] The ongoing Facebook and Cambridge Analytica scandal has revealed just how vulnerable our social-media data are to exploitation. Marketers, political groups and shadowy third parties can now harvest our information, divide us into homogenous groups and send targeted [...]

New publication: How Restaurant Day became the world’s largest food carnival

By | 2018-03-08T11:41:01+00:00 March 8th, 2018|News|

From its origins in 2011, the world’s largest food carnival, Restaurant Day, has spread to more than 70 countries. Restaurant Day is a consumer movement that aimed to provoke market change. Researchers from Emlyon business school, Lifestyle Research Centre, and Aalto University, Finland believe it was so successful because it operated in a completely different [...]

Apply: 4th EMLyon Videography Workshop / 16-18 May 2018

By | 2018-01-27T12:03:18+00:00 January 27th, 2018|events|

Apply now to 4th Videography Workshop organised by Lifestyle Research Centre at EMLYON Business School, Lyon, France, 16-18 May, 2018. This two-and-half-day intensive workshop is designed particularly for researchers, Phd students, and also industry practitioners who wish to communicate their research through video medium, or who wish to prepare a videography submission for a conference, or journal submission. It consists of both theoretical and practical [...]

Selfies and Brands

By | 2018-01-16T12:38:45+00:00 January 16th, 2018|News|

Brand selfies featuring champagne in Instagram (image by artist Maria Federley) While self-portraiture is nearly as old as art itself, the photographic selfie emerged as a globally recognized phenomenon only recently, as a result of the rising “attention economy” and its growing appetite for likes, followers, retweets and fame. Google estimates that some 24 [...]

Digital Lifestyles Research Day / 4 Dec 2017

By | 2017-12-01T18:48:55+00:00 September 14th, 2017|events|

emlyon Business School Lifestyle Research Centre organises a research day dedicated to “Digital Lifestyles” at Ecully Campus on 4 December 2017, 9:00 am - 4:00 pm (Roland Calori amphi, Building B). Our program includes a range of international specialists on the impact of digitalization on lifestyles, and research methods, including critical, ethnographic, visual, and big data approaches. The final program is [...]