Cambridge Analytica’s ‘secret’ psychographic tool is a ghost from the past

By | 2018-04-04T19:32:25+00:00 April 4th, 2018|News, research|

[This article is reposted from The Conversation (originally published 3 April 2018), under the creative commons licence.] The ongoing Facebook and Cambridge Analytica scandal has revealed just how vulnerable our social-media data are to exploitation. Marketers, political groups and shadowy third parties can now harvest our information, divide us into homogenous groups and send targeted [...]