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Massimo Airoldi

Massimo Airoldi is currently Assistant Professor at EM Lyon. After having received his PhD in Sociology and Methodology from the University of Milan (NASP) in 2017, he has been postdoctoral researcher at the Lifestyle Research Center. He has also collaborated with the Centre for Digital Ethnography and Public Opinion and Media Lab (University of Milan). His research focuses on digital methods, taste, music, algorithms, platforms and consumer cultures.

Selected Publications

Airoldi, M. (2020). The Ghost of the Algorithm and the Social Sciences. Critical Perspectives on Intelligent Machines and the Automation of Inequalities. Polis, 35(1): 111-128.

Santoro, M., Airoldi, M., Riviera E., (2020). Reading Wittgenstein Between the Texts. Journal of Interdisciplinary History of Ideas, 8(16): 1-52.

Denegri-Knott, J., Jenkins, R., Lindley, S. (2020) What is digital possession and how to study it: a conversation with Russell Belk, Rebecca Mardon, Giana M. Eckhardt, Varala Maraj, Will Odom, Massimo Airoldi, Alessandro Caliandro, Mike Molesworth and Alessandro Gandini. Journal of marketing Management, DOI: 10.1080/0267257X.2020.1761864

Airoldi, M. (forthcoming). Machine Habitus. Toward a sociology of algorithms. Cambridge: Polity Press.

Airoldi, M. (2019). Digital traces of taste: methodological pathways for consumer research. Consumption, Markets & Culture, DOI: 10.1080/10253866.2019.1690998

Airoldi, M. (2018). Ethnography and the digital fields of social mediaInternational Journal of Social Research Methodology. DOI: 10.1080/13645579.2018.1465622

Barisione, M., Michailidou, A., Airoldi, M. (2017). Understanding a digital movement of opinion: the case of #RefugeesWelcome. Information, Communication & Society, 1–20. DOI: 10.1080/1369118X.2017.1410204

Natale, P., Airoldi, M. (Eds.) (2017). Web & social media: le tecniche di analisi. Santarcangelo di Romagna: Maggioli Editore.

Airoldi, M., Beraldo, D., & Gandini, A. (2016). Follow the algorithm: An exploratory investigation of music on YouTubePoetics, 57, 1-13.

Arvidsson, A., Caliandro, A., Airoldi, M. & Barina, S. (2016). Crowds and value. Italian Directioners on TwitterInformation, Communication & Society, 19(7), 921-939.

Airoldi, M. (2016). Analyzing social media with topic models: Sanremo 2016 on TwitterStudi Culturali,  3/2016, 431-448.