Short history of marketing at emlyon
In the context of 150-year celebration of emlyon, Lifestyle research center wanted to sketch a short historical background of the key events, people, and influences that helped shape the evolution and activities of the marketing department at our school. With this in mind, we were fortunate to have the chance to interview some of the past marketing department leaders – including, Philippe Albert, Robert Salle, and Gilles Marion. The resulting text was published in the 150-year anniversary book and made available in shortened form below.
Gamification Strategies in the Luxury Industry
« Screenshot taken by the author from https://videogame.balenciaga.com/en/ on 11 April 2022, published under fair use ». More and more popular among luxury companies for marketing purposes, current gamification strategies have yet to reach...
Branding Research Day – 05/05/2022
We are thrilled to announce Branding Research Day on May 5th, 2022, at the Musée Gadagne located in the center of Lyon’s magical old town. Hosted by emlyon business school’s Lifestyle Research Center, this daylong, face-to-face event aims to bring together academic...
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