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Selcen Ozturkcan

I work as a Full Professor of Marketing at emlyon business school (since 2021). Also, I’m affiliated with Sabanci Business School (Turkey) as a Network Professor (since 2020). I hold a Docent title in Marketing (2011) and a Ph.D. in Management Engineering (2007).

I have broad international experience designing and teaching over 50 different Ph.D., graduate, undergraduate, and lifelong learning courses in 17 various universities in nine countries (Belgium, Finland, France, Germany, Portugal, Sweden, Turkey, U.K, and the U.S.). 

My research focuses on digital experiences and digitalization as they unfold in consumer behavior and marketing. I’ve published in international journals including Journal of Retailing and Consumer Services, Behaviour & Information Technology, Aslib Journal of Information Management, SAGE Open, Journal of Information Technology Teaching Cases, SAGE Business Cases, Disaster Medicine and Public Health Preparedness, Turkiye Klinikleri Journal of Medical Sciences, Studies on Marketing Insights, and ITU Journal, besides the books and book chapter that I have (co-)authored. I serve on the editorial board of international, double-blind peer-reviewed gold open-access journals, including PloS One, SAGE Open, and Studies on Marketing Insights. Also, I provide reviews and evaluations of research project proposals in the National Science Centre of Poland and the Scientific and Technological Research Council of Turkey. I represent Sweden on the Management Committee of the COST Action (CA16116) Wearable Robots for Augmentation, Assistance, or Substitution of Human Motor Functions. I was the recipient of Istanbul Bilgi University Outstanding Research Award (2015 and 2012), The Institute for Business & Finance Research, Outstanding Research Award (2014), The Institute for Business & Finance Research, Leadership Award (2014), Sabancı University’s Outstanding Research Award (2009), The Turkish Academy of Sciences (TUBA) Encouragement Award (2008), and Turkish Educational Foundation (TEV) Outstanding Ph.D. Award (2007). 

Lastly, I provide consultancy for small, middle-sized, and listed international companies and mentoring for technology start-ups.

Selected Publications

Ozturkcan, S., and Merdin-Uygur, E. (2021), « Humanoid Service Robots: The Future of Healthcare? » Journal of Information Technology Teaching Cases, https://doi.org/10.1177/20438869211003905

Ozturkcan, S. (2021), « Service Innovation: Using Augmented Reality in the IKEA Place App, » Journal of Information Technology Teaching Cases, Volume 11, Issue 1, Pages 8-13. https://doi.org/10.1177/2043886920947110

Şengün, S., and Ozturkcan, S. (2020), « Re-shaped by mobile technologies’ disruption: The videogame industry in Turkey, » Studies on Marketing Insights, Volume 4, Issue 1, Pages 44-56.

Senel, K., Ozdinc, M., and Ozturkcan, S. (2020), « SPE Approach for Robust Estimation of SIR Model with Limited and Noisy Data: The Case for COVID-19, » Disaster Medicine and Public Health Preparedness, June 2020, Pages 1-22. https://doi.org/10.1017/dmp.2020.220

Senel, K., Ozdinc, M., Ozturkcan, S., and Akgul, A. (2020), « Instantaneous R for COVID-19 in Turkey: Estimation by Bayesian Statistical Inference, » Turkiye Klinikleri Journal of Medical Sciences, Volume 40, Issue 2, Pages 127-131. https://doi.org/10.5336/medsci.2020-76462

Ozdinc, M., Senel, K., Ozturkcan, S., and Akgul, A. (2020), « Predicting the Progress of COVID-19: The Case for Turkey, » Turkiye Klinikleri Journal of Medical Sciences, Volume 40, Issue 2, Pages 117-119. https://doi.org/10.5336/medsci.2020-75741

Ozturkcan, S., Kasap, N., Tanaltay, A., and Ozdinc, M. (2019), « Analysis of Tweets about Football: 2013 and 2018 leagues in Turkey, » Behaviour & Information Technology, Volume 38, Issue 9, Pages 887-899. https://doi.org/10.1080/0144929X.2019.1583284

Fiş, A.M., Ozturkcan, S., and Gür, F. (2019), « Being a Woman Entrepreneur in Turkey: Life Role Expectations and Entrepreneurial Self-Efficacy, » SAGE Open, Volume 9, Issue 2, Pages 1–19. https://doi.org/10.1177/2158244019846192

Ozturkcan, S. (2019), « PASHA Bank Turkey: An International Marketing Strategy for an Investment and Corporate Bank, » SAGE Business Cases, http://dx.doi.org/10.4135/9781526469885, Online ISBN: 9781526469885.

Ozturkcan, S., Kasap, N., Çevik, M., and Zaman, T. (2017), « An Analysis of the Gezi Park Social Movement Tweets, » Aslib Journal of Information Management, Volume 69, Issue 4, Pages 426-440. https://doi.org/10.1108/AJIM-03-2017-0064

Ozturkcan, S., Genç, E.A., and Uysal, O., (2014), “You Are What You Check-In: Socially Created Values of Places and Online Identity Formation,” European Journal of Research on Social Studies, Volume 1, Issue 1, Pages 76-79.

Ozturkcan, S., Kasap, N., and Eryarsoy, E., (2012), « M-Government User Acceptance Potential: Cluster Analysis and Decision Tree Approach (M-Devlet Kullanıcı Kabul Potansiyeli: Kümeleme Analizi ve Karar Ağacı Yaklaşımı), » Journal of Economics and Administrative Sciences (C.Ü. İktisadi ve İdari Bilimler Dergisi), Volume 13, Issue 2, Pages 87-111.

de Kervenoael, R., Ozturkcan, S., and Palmer, M. (2009), “Online Social Capital: Understanding E- Impulse Buying in Practice,” Journal of Retailing and Consumer Services, Volume 16, Issue 4, July 2009, Pages 320-328. https://doi.org/10.1016/j.jretconser.2009.02.007

Ozturkcan, S., and Bayraktar, D. (2009), « Services’ Creation of Value in Supplier-Buyer Interactions (Tedarikçi-Alıcı Etkileşimlerinde Hizmetin Değer Yaratımı), » ITU journal (İTÜ dergisi), Volume 8, Issue 4, Pages 3-12.