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Miriam Farias

I am a Postdoctoral Researcher at the Lifestyle Research Center. I have recently obtained my Ph.D. in Management from the Federal University of Pernambuco in Brazil, which included a visiting period at Skema Business School in Lille, France. I also hold a master’s degree in Management from Federal University of Pernambuco.

 I am passionate about sociological perspectives of Consumption Research. My research interests involve understanding macro-structural aspects of consumption injustices and the inclusion of ethnic minorities in the marketplace. I often engage in qualitative methodologies, such as ethnography, in-depth interviews, and discourse analysis. From a Consumer Culture perspective, my research projects contribute to the literature on stigma management, ethnic consumer, consumer activism and race relations in the marketplace. 

Selected Publications