Mikko earned his Doctorate in Marketing from Hanken School of Economics in 2017. Prior to joining emlyon business school, Mikko worked at Royal Holloway University of London (UK) and Grenoble Ecole de Management (France).
He has held visiting research and teaching positions at Hanken School of Economics (Finland), University of California Irvine (USA), Hochschule Koblenz (Germany) and Université Paris-Dauphine (France).
The focus of his research is on everyday politics of inclusion and social change in communities and on markets. Examples here are consumer lifestyle movements that build and organise alternative economies through collaborative consumption practices. Currently, Mikko also conducts research on the impact of outreach and inclusion in arts and the ideological dimensions of contemporary (critical) marketing theory on value and marketing subjectivity. He works primarily with qualitative–ethnographic and participatory action–methods.
Mikko engages in various academic communities including the boards of the Journal of Macromarketing and the Sociology of Consumption research network of the European Sociological Association. He is an associate member of the Centre for Research into Sustainability at Royal Holloway, University of London.
Research interests: Critical marketing studies, lifestyle movements, (consumer) collective action and movements, alternative economy, sharing economy, collaborative consumption, value creation, inclusion
Katila, S., Laamanen, M., Laihonen, M., Lund, R., Meriläinen, S., Rinkinen, J., & Tienari, J. (2020). Becoming academics: Embracing and resisting changing writing practice. Qualitative Research in Organizations and Management, 15(3), 315-330. DOI: 10.1108/QROM-12-2018-1713
Laamanen, M., Moser, C., Bor, S., & den Hond, F. (2020). A partial organization approach to the dynamics of social order in social movement organizing. Current Sociology, 68(4), 520-545. DOI: 10.1177/0011392120907643
Laamanen, M., & Wahlen, S. (2019). Sharing economy and lifestyle movements. In R. Belk, G. M. Eckhardt, & F. Bardhi (Eds.), Handbook of the Sharing Economy (pp. 49-60) London: Edward Elgar. DOI: 10.4337/9781788110549.00010
Laamanen, M., Bor, S., & den Hond, F. (2019). The dilemma of organization in social movement initiatives. In G. Ahrne, & N. Brunsson (Eds.), Organization outside Organizations: The Abundance of Partial Organization in Social Life (pp. 293-317). Cambridge: Cambridge University Press. DOI: 10.1017/9781108604994.014
Gross, N., & Laamanen, M. (2018). ‘The knowledgeable marketing practitioner’: Practice and professional knowing in marketing work. Journal of Marketing Management, 34 (13-14), 1172-1195. DOI: 10.1080/0267257X.2018.1542412
Laamanen, M., Barros, M., & Islam, G. (2018). Collective representation on collaborative economy platforms. In I. S. Cruz, R. Ganga, & S. Wahlen (Eds.), Contemporary Collaborative Consumption (pp. 35-56). Heidelberg: Springer. DOI: 10.1007/978-3-658-21346-6_3
Laamanen, M., Wahlen, S., & Lorek, S. (2018). A moral householding perspective to the sharing economy. Journal of Cleaner Production, 202, 1220-1227. DOI: 10.1016/j.jclepro.2018.08.224