Klara Scheurenbrand is a Post-Doctoral Researcher in the Lifestyle Research Center. She has recently completed her PhD in Management Studies at the University of Liverpool. Her research interests and expertise are sustainable consumption, practice theory, activist consumer research, mobile ethnography and netnography. Apart from her academic achievements, Klara’s CV demonstrates a strong professional background in management and leadership positions in international companies such as Serviceplan, BBDO and Abercrombie&Fitch.

 Scheurenbrand K., Parsons E., Cappellini B., Patterson A., (2018), Cycling into Headwinds: Analyzing Practices That Inhibit Sustainability, Journal of Public Policy & Marketing, Volume: 37 issue: 2, page(s): 227-244