Anil earned his PhD in Marketing at the University of Wisconsin-Madison, US. As a culturally oriented consumer researcher, his research interests involve digitalization of consumer culture, risk taking consumer behavior, market dynamics, and cultural branding.
He presented his ongoing projects and chaired sessions at the Association for Consumer Research, American Marketing Association, and Consumer Culture Theory conferences. He previously taught marketing management and marketing strategy at the Wisconsin School of Business. He was a recipient of the Fulbright Doctoral Grant during his doctoral studies. He was a founding member and previous co-chair of the CCT PhD network.
Research interests: digitalization of consumer culture, risk taking consumer behavior, market dynamics, cultural branding, qualitative methodology.