Lionel Sitz 2017-09-22T16:05:34+00:00

Lionel Sitz

Lionel Sitz is Associate Professor in the UPR Markets & Innovation.

His research interests concern, among other things, brand communities, relationships between ethnicity and consumption, consumer resistance and shopping experience. He is particularly interested in consumer social movements, the construction of collective consumer identity, sociological and anthropological approaches of consumption and qualitative methodologies. His teaching revolves around branding, consumer behavior and sociology and anthropology of consumption.

Selected Publications

Dion, D., Rémy, E. and Sitz, L. (2016), L’enracinement dans les cultures regionals pour créer des marques fortes, Annales Méditerranéennes d’Economie, 3, 79-95.

Sitz, L. and Roux, D. (2015) Michel Foucault. Le souci du pouvoir. In book: Regards croisés sur la Consommation, Tome 2 – Des structures au retour de l’acteur, Edition: Collection Versus, Publisher: EMS, Editors: Eric Rémy, Philippe Robert-Demontrond, pp.141-166