Anissa Pomiès 2018-06-19T09:56:08+00:00

Anissa Pomiès

I am an Assistant Professor of Marketing at emlyon business school, and a member of the Lifestyle Research Center. Before joining emlyon business school, I have worked at Concordia University (Canada) as a postdoctoral researcher. I received a Ph.D. in Marketing from La Sorbonne University and ESCP Europe. I also hold a Master’s degree in Sociology from La Sorbonne University and École Normale Supérieure.

I research market dynamics, taste, and alternative agriculture through ethnographic methods. I am also interested in epistemology and the visual translation of my research through artistic media.

I have published in international journals and books, and communicated in major conferences. I review papers for The Journal of Consumer Research, Consumption, Markets & Culture, Marketing Letters, and Recherche et Applications Marketing. In 2018, I have organized the first edition of the Taste Research Day as part of my activities within the Lifestyle Research Center. Starting November 2018, I will co-edit a Special Issue on Taste for Consumption, Markets & Culture.

I am currently in the Board of Directors of the Consumer Culture Theory Consortium.

Selected Publications

Pomiès, A. and Arsel, Z. (Forthcoming), “Retracing the History of the Concept of Taste”, in Arsel, Z. and Bean, J. (eds) Taste, Consumption and Markets: An Interdisciplinary Volume, Oxford, Routledge.

Pomiès, A. and Tissier-Desbordes, E. (2016), “Constructing the object of research in the manner of Piet Mondrian: An integrative epistemology for Consumer Research”, Marketing Theory, 16(3), 1-20.