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Lydia Ottlewski

Lydia Ottlewski is a visiting PhD Student from the University of St. Gallen in Switzerland. Before joining emlyon business school, she gained professional experience at IBM & Berlin Fashion Week. She holds a Master’s degree from the University of Southern Denmark (SDU) in Brand Management & Marketing Communication and spent an exchange semester at Seoul National University in South Korea. In 2016, Lydia started her PhD studies in Management & Marketing at the University of St. Gallen in Switzerland, supervised by Prof. Dr. John W. Schouten and Prof. Dr. Amber Epp.

Lydia’s research focuses on the platform economy, social enterprises, aging populations and alternative family constellations. She is a Trainee Reviewer for the Journal of Consumer Research (JCR) and regularly reviews conference submissions and book publications. Lydia received highly competitive research grants for her research project as well as her academic career development.

Selected Publications

Ottlewski, L., Gollnhofer, J.F. (2019) Private and Public Sector Platforms: Characteristics and Differences, Marketing Review St. Gallen (02/2019).

Ottlewski, L., Gollnhofer, J.F., Schouten, J.W. (2019) Humanizing Market Relationships: the DIY Extended Family’ In: Bajde, D., Kjeldgaard, D. and Belk, R.W. eds. 2018. Consumer Culture Theory, Research in Consumer Behavior, Vol. 20. 

Ottlewski, L. (2018) From strangers to family: how material and non-material gift giving strategies create intimate relationships over time. In: Minowa, Y. and Belk, R.W ed. 2018. Gifts, Romance, and Consumer Culture, Routledge Interpretive Marketing Research.

Bajde, D. and Ottlewski, L. (2016) Cultural challenges of social-economic innovation: the case of ‘Housing for help’ In: Belk, R.W., Özçaglar-Toulouse, N. and Rinallo, D. eds. 2016. Consumer Culture Theory, Research in Consumer Behavior, Vol. 18.