“Screening Marketing” videography special issue is out

By | 2018-08-07T14:25:35+00:00 August 7th, 2018|News, Non classé|

Lifestyle Research Center has been involved in a ground-breaking initiative to re-consider and envision novel video-based research approaches in a videography special issue published by the Journal of Marketing Marketing. The special issue "Screening Marketing: Videography and the Expanding Horizons of Filmic Research" was co-edited by Joonas Rokka (emlyon business school), Joel Hietanen (Aalto University, Finland) [...]