Interview by Survey Magazine: Customer Data Collection at the Point-of-Sale

By | 2018-05-07T13:27:04+00:00 May 7th, 2018|News, research|

This text is adapted from interview originally published in French by Survey Magazine, find the link to original article HERE. Customer Data Collection at the Point-of-Sale: Where Are We Right Now? (Survey Magazine): What are the current tools to gather data about customers at the moment of purchase? (Margherita Pagani): Different technologies allow new ways to collect [...]