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Stephanie Kogler

I am a visiting PhD student at EMLYON Business School and a member of the Lifestyle Research Center. I studied International Economic and Business Studies with a focus on Marketing at the University of Innsbruck (Austria) and at NEOMA Business School (France). In 2016, I joined the Marketing and Branding Team at the University of Innsbruck as a PhD candidate. My research evolves around branding, consumer culture, fashion consumption, and social media platforms. Within my dissertation, I apply visual research methods to explore brand assemblages in digital environments.

Conference proceedings:

Kogler, Stephanie (2018), “How Employees Relate to Their Brand Online: A Critical Visual Analysis of Hollister,” in NA – Advances in Consumer Research, Vol.46.

Kogler, Stephanie, Joonas Rokka, and Andrea Hemetsberger (2017), “Creating Brand Reputation: How Employees Express Their Brand in Social Media Networks,” in NA-Advances in Consumer Research, Vol. 45.