Monica Grosso 2017-11-15T13:43:50+00:00


Monica Grosso, is Assistant Professor of Marketing at emlyon Business School, Lyon, France and SDA Fellow Professor of Marketing at SDA Bocconi, Milan. She holds a Ph.D. and a doctorate in management from Bocconi University. She has been Visiting Professor at Edhec Business School. She is specialised in Channel and Retail Marketing and she is responsible of all the specialized courses on these topics in emlyon business school at undergraduate and master level.

Her current research interests are mainly focused on: omnichannel retail strategy implementation and performances measurement; in-store digital technologies introduction and impacts on customers’ in-store shopping experience; retail strategies in emerging markets. She also investigates privacy issues, retail branding and retail loyalty management. She won several prizes on course design innovation and best papers awards in the retail field.

Selected Publications

Grosso, M., Castaldo, S., Grewal, A. (2018) How Store Attributes Impact Shoppers’ Loyalty in Emerging Countries: an Investigation in the Indian Retail Sector, Journal of Retailing and Consumer Services, Vol. 40, No. 1, 117-124.

Grosso, M., Castaldo, S. (2017) Privacy concerns and customers’ information sharing intentions, the role of culture”, in S. Sarma (ed.) Global Observations of the Influence of Culture on Consumer Buying Behavior, IGI Global, DOI: 10.4018/978-1-5225-2727-5.ch007, ISBN: 9781522527275, ISBN(ebook): 9781522527282, pp. 108-123.

Grosso, M., Castaldo, S., Mallarini, E., Rindone, M. (2016) The path to gain customer loyalty in pharmacy retail: the role of the store in developing satisfaction and trust, Research in Social & Administrative Pharmacy, Vol. 12, No. 5, 699-712.

Grosso, M., Castaldo, S. (2016) Marketing, Egea, Milano, ISBN: 978-88-238-2718-9.

Grosso, M., Castaldo, S. (2016) CRM in Fashion Retail: Building Store Loyalty through Store Trust, in Vecchi Alessandra and Buckley Chitra (eds.) Handbook of Research on Global Fashion Management and Merchandising, IGI Global, DOI: 10.4018/978-1-5225-0110-7.ch021, ISBN13: 9781522501107, pp. 509-531.

Grosso, M., Castaldo, S., (2015) How Store Attributes Impact Shoppers’ Loyalty: Do Different National Cultures Follow The Same Loyalty Building Process?, The International Review of Retail, Distribution and Consumer Research, Vol. 25, No. 5, 53-515.

Grosso, M., Castaldo, S., (2015) Private Labels and National Brands: A Comparison Within Brand Extension”, in Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman (eds.) Advances in National Brand and Private Label Marketing, Springer Proceedings in Business and Economics, DOI: 10.1007/978-3-319-20182-5_10, ISBN: 978-3-319-20181-8, online ISBN: 978-3-319-20182-5, pp. 95-102.

Grosso, M., Castaldo, S., Premazzi, K. (2013) Retail and Channel Marketing, Edward Elgar Publishing Ltd, Camberley, ISBN: 978 1 78254 618 4