Massimo Airoldi is a postdoctoral researcher at EMLYON Business School. He has recently completed his PhD in Sociology and Methodology at NASP, University of Milan, with a doctoral thesis titled “Digital Distinction. Studying musical taste through digital methods”. He collaborated with the Centre for Digital Ethnography, University of Milan, and co-authored articles published on international journals such as Poetics and Information, Communication & Society. His main research interests are: social media platforms, taste, cultural consumption, digital methods and quantitative text analysis.
Airoldi, M. (2018). Ethnography and the digital fields of social media. International Journal of Social Research Methodology. DOI: 10.1080/13645579.2018.1465622
Barisione, M., Michailidou, A., Airoldi, M. (2017). Understanding a digital movement of opinion: the case of #RefugeesWelcome. Information, Communication & Society, 1–20. DOI: 10.1080/1369118X.2017.1410204
Natale, P., Airoldi, M. (Eds.) (2017). Web & social media: le tecniche di analisi. Santarcangelo di Romagna: Maggioli Editore.
Airoldi, M., Beraldo, D., & Gandini, A. (2016). Follow the algorithm: An exploratory investigation of music on YouTube. Poetics, 57, 1-13.
Arvidsson, A., Caliandro, A., Airoldi, M. & Barina, S. (2016). Crowds and value. Italian Directioners on Twitter. Information, Communication & Society, 19(7), 921-939.
Airoldi, M. (2016). Analyzing social media with topic models: Sanremo 2016 on Twitter. Studi Culturali, 3/2016, 431-448.