Massimo Airoldi

Massimo Airoldi is a postdoctoral researcher at EMLYON Business School. He has recently completed his PhD in Sociology and Methodology at NASP, University of Milan, with a doctoral thesis titled “Digital Distinction. Studying musical taste through digital methods”. He collaborated with the Centre for Digital Ethnography, University of Milan, and co-authored articles published on international journals such as Poetics and Information, Communication & Society. His main research interests are: social media platforms, taste, cultural consumption, digital methods and quantitative text analysis.

Selected Publications

Airoldi, M. (2018). Ethnography and the digital fields of social media. International Journal of Social Research Methodology. DOI: 10.1080/13645579.2018.1465622

Barisione, M., Michailidou, A., Airoldi, M. (2017). Understanding a digital movement of opinion: the case of #RefugeesWelcome. Information, Communication & Society, 1–20. DOI: 10.1080/1369118X.2017.1410204

Natale, P., Airoldi, M. (Eds.) (2017). Web & social media: le tecniche di analisi. Santarcangelo di Romagna: Maggioli Editore.

Airoldi, M., Beraldo, D., & Gandini, A. (2016). Follow the algorithm: An exploratory investigation of music on YouTube. Poetics, 57, 1-13.

Arvidsson, A., Caliandro, A., Airoldi, M. & Barina, S. (2016). Crowds and value. Italian Directioners on Twitter. Information, Communication & Society, 19(7), 921-939.

Airoldi, M. (2016). Analyzing social media with topic models: Sanremo 2016 on Twitter. Studi Culturali,  3/2016, 431-448.

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