Martin Kornberger received his PhD in Philosophy from the University of Vienna in 2002. Prior to joining EM Lyon he worked at the University of Technology Sydney as associate professor in design and management, and as research director of the Australian Creative Industry Innovation Centre; and at Copenhagen Business School as professor for strategy and organization. He is also a visiting professor at the University of Edinburgh Business School and a research fellow at the Vienna University of Economics and Business.
His research focuses on the ideas that inform strategy practice and new organizational designs, with the aim to stretch the imagination of practitioners and scholars. Besides many papers his work has resulted in books including Brand Society (Cambridge University Press), Making Things Valuable (Oxford University Press) and Plan B (Murmann).
In a previous life, he co-founded the Sydney-based branding agency PLAY which has delivered brand strategies and experiences for clients including PricewaterhouseCoopers, ISS, MINI, Adobe, GlaxoSmithKline, Kellog’s, Subaru, Jaguar, The Sydney Opera House and others. Today, he applies his research for organizations such as Tetrapak, Deloitte, Deutsche Bahn and many others.
Kornberger, M. (2017) The Values of Strategy: Valuation Practices, Rivalry and Strategic Agency, Organization Studies
Kornberger, M. (2015) Think Different: On Studying the Brand as Organizing Device, International Studies of Management and Organization, 42(2), 105-113.